Nespresso starts 2025 with a new campaign that combines sophistication, mystery and humor. Headed by renowned actor George Clooney, who takes on the role of “Detective George”, this production also features the participation of Eva Longoria, Camille Cottin and Kim Go Eun, forming a high-caliber cast that enriches the visual narrative.
The story, set on a luxurious fictional train, presents an unusual mystery: the theft of some valuable Nespresso coffee capsules. Camille Cottin plays a glamorous heiress who reports the disappearance of her café, launching an investigation led by “Detective George.” With unexpected twists and suspicions that fall on characters such as the chef and the sous chef, played by Longoria and Go Eun respectively, the story keeps viewers intrigued while exploring the concept of Nespresso as a true treasure of flavor.
Filming for this campaign took place at Rome’s iconic Cinecittà studios, providing a unique backdrop for the 60-second short. The refined aesthetics and elements of humor turn this production into a cinematic experience that highlights the brand’s values: quality, elegance and innovation.
Speaking about filming, George Clooney highlighted the energy and talent of the cast. “Working with Eva, Kim and Camille was a wonderful experience. “The chemistry on set made the process even more fun, and the script brought a light touch that captured the essence of Nespresso,” said the actor. For her part, Eva Longoria commented that her collaboration with Clooney was a highlight in her career, highlighting the creativity and good atmosphere of the project.
French actress Camille Cottin expressed her enthusiasm for working with Clooney again and being part of a campaign that combines humor and sophistication. Meanwhile, Kim Go Eun highlighted the pride of participating in a global initiative that celebrates coffee as an unforgettable sensory experience.
The campaign, which will debut globally on January 15, also includes various interactive activities for consumers in boutiques and digital platforms throughout 2025. This comprehensive approach seeks to connect with coffee lovers and offer them a fresh perspective on the possibilities that Nespresso offers.
With a wide range of options, from intense espressos to cold and functional preparations, Nespresso establishes itself as a leading brand in the world of coffee. Using selected Arabica and Robusta beans, its original and vertuo systems guarantee a superior flavor experience, with rich and complex nuances that transform each cup into a memorable moment.
Nespresso’s new campaign not only reinforces its commitment to quality and innovation, but also reaffirms its position as a benchmark in the premium coffee market. With a creative approach and an exceptional cast, this initiative promises to captivate audiences and highlight coffee as a true pleasure for the senses.
