Mexico has a great tradition with video games, which includes a historical dispute between politics and them. Therefore, it is difficult to imagine that a political party uses references to such controversial titles, such as GTAto promote yourself on social networks. But, in reality this is happening with the Institutional Revolutionary Party (PRI) and its most recent videos in Tiktok.
PRI and its references to video games
As if it were a joke, users on social networks are bewildered by two short videos of the PRI where references to important video game franchises are made. For example, In one of them it is possible to see a poster of GTA: Vice Citya control that resembles a PlayStation dualshock and a console that coincides in the Nintendo Nes.
But that’s not all: the wink that is less subtle is in a second video that seeks to get on the popularity of A Minecraft movie. In it you can see A spectacular party promotion, but with an artistic style reminiscent of the Mojang game. In addition, in the phrase “Everything starts with a block“There is a word game that also alludes to Minecraft.
@Pri_nacional The PRI always in the best moments.
♬ Original Sound – National PRI – PRI National
Politics in Mexico and video games have not always got along; You don’t even need to remember that more than one game has sought sanctions and prohibitions to games “that incite violence“. For example, a deputy of Morena is promoting a proposal so that all types of content that promoted violence.
In a country where video games have been constant target of criticism by politicians, seeing them now as a campaign tool shows a change in narrative. More than a real connection with culture Gamerthese winks seem to respond to a strategy to gain relevance among young people.
