Mexico – Jack Black is back in action with “A Minecraft film”, the expected adaptation of the popular video game that has immersed more than one generation in a pixelated world and whose adaptation to the cinema could cheer up the box office after several slope premieres.
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Stellarized by Black, Jason Momoa, Emma Myers and Sebastian Eugene Hansen, the tape follows the odyssey of four people who by accident reach a world where the pixels come to a three -dimensional life. The film opens from this Friday to the global level, including Latin American rooms, and Warner Brothers projections They estimate that the tape raises about US $ 130 million globally During its premiere weekend, according to Deadline.
The potential of the tape to detonate the box office was recently demonstrated during a cast of the cast to Mexico City, where its presence made a shopping center a micro world full of pixels that attracted thousands of fans of the popular Mojang Studios video game.
The premiere of the Minecraft film has also brought a deployment of merchandise inspired by the game and even fast food restaurants have launched exclusive promotional promotions whose search has generated hundreds of viral videos of fans trying to get toys that accompany certain menus.
But how much did the Minecraft movie cost?
According to Variety, Minecraft movie cost US $ 150 million without accounting for advertising expenses. And it is not for the least that the bet is so ambitious, because in the world of Minecraft, a game that has managed to sell 300 million copies worldwideeach pixel matters.
For the film adaptation directed by Jared Hess, a combination between computerized animation, production design and the creation of real sets that captured the essence of the video game were required and provided a sense of immersion for the viewer.
“When you entered the set, it was a bit surreal to be in a forest or in a Minecraft village, with all those amazing details,” HESS told the newspaper The third. “We saw almost half of the world (in filming) and Lucia beautiful, but that was only a small part of the equation,” Black added.
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The film was shot in New Zealand, a country that usually attracts large film studies such as Warner Bros given the facilities and financial incentives provided by the New Zealand Film Commission (NZFC) for national and international film and television productions. Some sagas such as ‘The Lord of the Rings’ and series such as ‘Power Rangers’ have shot themselves in that country.
In the case of the Minecraft movie, part of the incentives were used to develop New Zealand as the first world destination in the video game. “It is expected that The activity also generates US $ 50 million in advertising value equivalent through exposure in the media and social networks, ”said the country’s tourism office on its website.
Minecraft, a lucrative franchise
Since its official launch in 2011, the Minecraft game has become one of the most powerful entertainment properties and its gameplay has become a reference for the call Economy of the creators, As with other titles such as Roblox, which also allow the user to designing their own worlds.
In addition to licenseing the characters for the creation of endless products such as stationery articles toys or cereals, the Minecraft game generates admission through different business models that contemplate the initial acquisition of the video game and microtransactions with which players can buy some additories such as “clothing” or skins for their characters.
