It is official: Shakira announced the launch of its hair product line

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It is official: Shakira announced the launch of its hair product line

In the midst of ‘Women no longer cry World Tour’, Shakira launched their hair product line under the ísima brand – credit @shakira/Instagram

Along with the beginning of the American stage of Women no longer cry World TourShakira made a peculiar publication in which he showed how the evolution of his hair was since his career took off internationally 30 years ago, until today.

“Today is the first day of my tour of North America, and looking back, I can see how much the way I chose to wear my hair defined the time I was and the way I felt”then wrote, in a publication in which an account called is also appeared, warning their followers so that they were aware of more details soon, awakening speculations about a new venture.

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In his social networks, Shakira shared the different ‘looks’ he has had throughout his career – credit @shakira/Instagram

Well, the Barranquillera finally gave new details about what was behind this publication on Tuesday, June 10. First, With a video in his social networks with which he announced his own line of hair care products, called is very.

“Do you remember when they saw me using this, which is what I always use before singing, when I am preparing to go on stage? Well, that is my new product line. It is called is very and is here”confirmed in the recording.

The Barranquillera had been making an expectation campaign for the launch of its Iseful brand for several weeks – credit @shakira/Instagram

Later, the singer granted an exclusive interview to People in Spanishin which he said that the idea of creating is very arose after years of experiencing with his own hair, which has gone through multiple chemical processes and color changes (as he portrayed them is eager). However, and because he did not find products that met his needs, he began preparing his own mixtures at home, until he decided to professionalize this process with the help of experts in the industry.

“I have developed a product line that took me two years, without saying anything. It was my best kept secret”the artist confessed during the conversation.

The unimmitter line debuts with eight products, among which are shampoos, moisturizers, conditioners, among others, developed under the trimodal method, a patented system based on the biographical, which comprehensively addresses the health of the scalp, the bark and the cuticle of the hair.

During the interview, Shakira was emphatic in recognizing the diversity of textures and hair needs, especially within the Latin community, during the pregnancy of this product line: “For a long time, hair care marks have been based on simple categorizations of texture and the type of hair, wavy, straight, frizzy … thus have left many people unattended and ignored”he said.

The Colombian has actively participated in both the creation of the products of her hair care line, as in her advertising – credit @shakira/Instagram

The interpreter of Single woman He also had time to address his relationship of “love and hate” with his hair, on account of the damages suffered by treatments and dyes throughout his career. “My hair has gone through so many aggressive agents that I have seen my need to make my own menjurjes. I went to the pharmacy, I asked the pharmacist to make my own shampoo, my own conditioner with the ingredients that I wanted, because I did not find anything that would fill those needs that my hair has,” he said.

As for the name of the brand, unimmitter, the Colombian revealed that she has a special meaning for her: “I love it is a superlative, which also reminds me a bit of Isabel, which is my second name. But is very, what it means is more. If you want more, there you have more. And we always need more. More is. And the Latin woman cannot settle for little”, He explained.

The line will be available from June 16 on the official website (isima.com) and will reach the United States UAL stores, next July.

After the cancellations, Shakira prose in Atlanta the second stage of ‘Women no longer cry world tour’ – credit @faultonightbts/Instagram

On Tuesday, May 13, the singer began its cycle of dates, in which it will travel stadiums and sands in the United States and Canada. Originally agreed for 23 dates, it became 21 as a result of cancellations in Boston and Washington weeks ago for logistics inconveniences.

After completing this stage of the tour in San Francisco, in June, the Barranquillera will take a second break and bring back Women no longer cry World Tour To Latin America, with a series of 15 dates in Mexico.

On his return to that country, Four new dates stand out at the GNP Seguros stadium, with which she will extend her record as the singer with more presentations in said recess, on the same concert tour.

During the Met Gala, Shakira confirmed that ‘Women no longer cry World Tour’ will arrive in Europe in 2026 – Credit Jeenah Moon/Reuters

Then it will be the turn of the Dominican Republic and Peru, countries in which it will compensate some of the canceled dates of the Latin American manga that took place between February and last April.

On the other hand, and as he anticipated during his passage in the Met Gala, His expected passage through Europe would take place in 2026, with dates still to be confirmed.

This will continue the American manga of Women no longer cry World Tour: