Milka together with the WPP All-Stars agency (Ogilvy & David Madrid) have announced an unprecedented collaboration with the World Pop star Katy Perry as part of their strategy to offer memorable experiences to their consumers. This alliance coincides with the European tour of the singer and aims to strengthen the concept of “maximizing the moment” that defines the brand.
With a vibrant personality and a huge international projection, Katy Perry perfectly represents the spirit of Milka Mmmax. Together, they invite fans to live experiences that go beyond the stage.
“We are incredibly excited to associate with a superstar like Katy Perry for its European tour,” he said Amy TayGlobal Senior Director of Mondelez. “This collaboration promises Offer unforgettable moments From Mmmax Your Moment to fans throughout Europe. ”
An exclusive promotion for fans
The campaign includes a special promotion that will allow participants to win prizes “that money cannot buy.” To access, it is enough to acquire any product of the Milka Mmmax range, scan the container code and register on the enabled platform.
The awards include Entries for concerts of ‘Lifeses Tour’, exclusive access to the Backstage, Encounters with the artist and official merchandising articles, in a unique experience designed to surprise and excite.
The production of the campaign has had the participation of various creative agencies and international producers, resulting in a European scope project that connects music and chocolate as never before.
