The creative relationship of David Madrid and Milka It strengthens with its third campaign in common, on this occasion, with Katy Perry as the protagonist. Chocolate Milka Mmmax Its mission is to maximize the moment bringing unforgettable experiences. In the world of music, there is no better way to do so than joining, for the first time, with the global pop icon Katy Perry for its very anticipated ‘Lifestimes Tour’ and taking it to the “mmmax”.
Katy Perry is one of the most followed worldwide artists, an icon of music, with an undeniable presence in pop culture with millions of fans around the world. Known for her bold and vibrant personality, she embodies the essence of Milka Mmmax. Together, Milka Mmmax and Katy Perry bring us the last mix of unforgettable moments.
“We are incredibly excited to associate Milka Mmmax with a world superstar such as Katy Perry for the European tour of her Lifetime Tour”he says Amy TayGlobal Senior Director of Mondelez. “This collaboration promises to offer unforgettable experiences of ‘Mmmax Your Moment’ to fans throughout Europe, combining the audacity of Milka Mmmax with the iconic energy of Katy Perry,” he adds.
This “One in a lifesses Tour Experience” It offers fans the opportunity to increase their connection with Katy Perry with an exciting promotion, knowing the artist of their dreams or getting incredible awards.
A lot of people will have the opportunity to obtain prizes “That money cannot buy”. A unique experience that will stir your world. To participate, you just have to buy any Milka Mmmax product, scan the code that appears in the package and enter to have the opportunity to win incredible awards such as seeing Katy live, an exclusive experience behind the scenario where they can enter the world of Katy, discover their eccentricities.
In the campaign several agencies of the WPP group have collaborated, David Madrid, leading the project and home US and UK In charge of production with the also producer Honor Society Films.
