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The celebrities now release their own brands, not only lend their image.
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Khloé has a community followers on Instagram of 303 million.
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It is projected that it will exceed 190 billion by 2030, with an annual growth rate of 10.43% according to statista.
Khloé Kardashian He wants the snack time to be a reason for guilt. The businesswoman and influencer has just launched her new Khloud Foods brand, debuting with a product that promises to stop limiting us when consuming one of the most popular cravings: corn palomites.
Under the name Khloud Protein Popcornthis alternative seeks to combine the best of flavor with a more conscious nutritional profile. In fact, each portion offers 7 grams of complete protein, which represents more than triple than traditional popcorn. The trick? There is no trap: they do not contain seed oils, they are gluten -free, Kosher, not genetically modified and are available in three flavors thought for both sweets and for those who prefer the salty: olive oil with sea salt, Cheddar Blanco and the classic “Kettle Corn” with that sweet and salty touch.
Through their social networks, Khloé He announced this new project that already has all its fans excited, which in addition to admiring it wants to take care.
Beyond marketingthis new release shows the turn Wellness that Khloé has taken in recent years, and that it is now also reflected in his business facet. As of April 29, its brand Khloud Protein Popcorn You can be at hand in Target stores in the United States, or through its Khloudfoods.com website. In that sense, it is expected to be a resounding success, something that always happens with the brands of the Kardashian.
With this play, Khloé not only expands his personal empire, but also points to a market that demands cleaner and more functional options in the world of snacks. Because yes, now taking care of yourself you can also know Cheddar.
And, in a context where health, nutrition and personal well -being has become priority for millions of consumers, the healthy snack market is going through an unprecedented expansion. According to statista data, this industry reached 86 billion dollars in 2022 and it is projected that it will exceed 190 billion by 2030, with an annual growth rate of 10.43% in Latin America, the trend is also strong: it is estimated that this segment will reach 7,775 million dollars in 2034, with an annual growth rate of 4.6%
This boom is driven not only by greater awareness of the benefits of functional foods, but also for a deep change in purchasing decisions, where consumers prioritize natural ingredients, clean labels, high protein content, and gluten -free products or artificial ingredients. According to a Bengang Machinery analysis, the brands that manage to connect emotionally with the consumer either by their ethical proposal, their design or the person that supports them have a significant advantage in the market.
In this panorama, the role of celebrities as entrepreneurs is increasingly relevant. Their influence not only allows them to amplify any launch, but also converts their personal values into brand assets. Entertainment figures, sport and social networks have understood that their image can be much more than a promotion tool: it is a platform to build solid and aligned businesses with market trends. An example can be seen with Rare Beauty, Selena Gómez’s brand that seems to be a success.
Thus, with this movement, Khloé Not only diversifies its business portfolio, but also capitalizes its influence on a growing segment, positioning itself as a key figure in the evolution of healthy consumption.
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