Recognized worldwide as Kim Kardashian’s trusted makeup artist, Mario Dedivanovic He has left an indelible mark with his innovative approach and his ability to enhance natural beauty have defined the standards of contemporary makeup.
One of his most wanted tricks? Your ‘Lip Lift’ techniquein which the natural shape of the lips stands out providing volume when applying some products in a certain way. An alternative to hyaluronic acid injections that viralize in social networks.
(María Muñoz Rivera)
From the humble beginnings to stardom in the beauty born in the Bronx, New York, in 1983, Dedivanovic is the son of Albanian immigrants. His first contact with the world of makeup was through the products that his mother, who worked by cleaning offices in L’Oréal, brought home.
At age 17, he started working in Sephorawhere he discovered his passion for makeup and decided to devote himself professionally to this art and one of the international points where decades would market his homonym firm, ‘Markeup by Mario’, which sweeps its product lines.
His career took off when he met Kim Kardashian In 2008. Despite his agent’s warnings about associating with a “reality shows” figure, Dedivanovic trusted his instinct and began a collaboration that would transform the perception of makeup into popular culture.
Together they popularized the “contouring”, a technique that uses lights and shadows to sculpt the face, turning it into a viral trend in the era of social networks and that has managed to settle among the makeup routines.
In 2020, Dedivanovic launched its own product line, `Makeup by Mario ‘, with the aim of sharing its experience and techniques with a broader audience.
The brand, valued at 200 million dollars, has become synonymous with quality in the world of makeup.
Its approach focuses on offering products that facilitate the application and enhance natural beauty, moving away from ephemeral trends and betting on timelessness.
Redefine lips
Among the devivanovic innovations, the ‘Lip Lift’ technique stands out, designed to create the illusion of more full and high lips without the need for invasive aesthetic procedures. This technique is based on the strategic use of the eyeliner and lip brightness to visually modify the shape of the lips.
The process begins Delineating slightly outside the arc of Cupid of the upper lip and the center of the lower lipkeeping within the natural line in the rest of the lips. This method helps create a greater volume appearance by visually shortening the distance between the lip and the nose.
At the ends of the upper lip it is recommended to follow the natural line without excel to prevent the mouth from acquire an appearance of ‘fallen lip’. The makeup artist recommends the Ultra Suede sculpting Lip Pencil brush to soften the line of the delineated, blurring it from the outside inside.
Then, The lips are filled according to the desired finish, Finally by applying one of its star products, `Supershin Lip Gloss´ on the base color in order to obtain a high brightness finish and a more full lip effect.
This product is presented as a hybrid formula that combines the properties of a “gloss”, a balm and an oil. Enriched with grenade extract, hyaluronic acid and jojoba oil, this product provides lasting hydration and intense glow without sticky sensation.
Some of his advice
Dedivanovic recommends applying the “gloss” on a lip eyeliner to intensify the color, since its tones are quite translucent. For example, the ‘coconut’ tone is complemented with eyeliners in natural brown tones for a sophisticated effect, and ‘Bare’ is a cold nude for a neutral makeup.
To achieve a professional finish, It is essential to pay attention to the preparation of the lips. Exfoliating gently and applying a moisturizing balm before makeup will guarantee a smooth and uniform surface, and using a brush to blur will allow a natural and lasting degraded effect.
