Know the list of the 10 Colombians with more followers on Instagram: Shakira and Karol G lead the top
Social networks transformed many situations in the way people interact. Being a more direct method, celebrities have a more immediate access platform with their followers. From there that the number of followers is a key indicator of visibility and authority in the digital field.
A greater number of followers amplifies the scope of the publications, which allows to reach a broader audience and strengthen the online presence of brands, individuals or causes. This growth in visibility can also generate a perception of credibility, since accounts with a broad base of followers are usually seen as more influential or trustworthy.
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This is fundamental in the construction of a solid image on platforms such as Instagram, X or YouTube, which reward that kind of dynamics.
However, beyond the figure, interaction and commitment are determining factors in the real impact of an account. A high number of followers can translate into greater opportunities for collaboration and monetization through advertising campaigns or sponsorships. In addition, the algorithms of social platforms favor those accounts with greater interaction, which increases the exhibition and relevance of their publications.
Instagram in particular is an essential showcase for celebrities worldwide, and Colombians are no exception, especially now that it has several figures of wide recognition worldwide.
A recent study published by the Statista Specialized Portal announced the 10 Colombians with more followers on the Meta platform. In the first place Shakira appearswith Women no longer cry World Tour It has the most profitable tour in the run of 2025, and has been making an extended and strategic use of this platform to present the most prominent moments of the tour. Each of its publications is seen to date by more than 91.7 million fans.
On the most influential Colombian podium on Instagram, Karol G appears in second place with 70.1 million followersin the midst of the rumors that point to the fact that it is pregnant and hence its absence of public events in the run of 2025. The same portal explained, however, that in Tiktok both artists exchange the roles, because the bichota reaches 54 million followers against the 41 million of the Barranquilla.
The podium is completed by Maluma, which reaches 64.2 million followerswhen you are preparing the premiere of a new studio album and a series of dates in Medellín and Bogotá.
Upon looking deeply, top 10 shows that singers predominate over any other type of celebrity: Adding Shakira, Karol G and Maluma, seven of the 10 celebrities with the most followers are singers.
The measurement is completed James Rodríguez (52.5 million), J Balvin (50.1 million), Sofía Vergara (35.1 million), Sebastián Yatra (28.8 million), Camilo (28.6 million), the creator of content fitness Anllela Sagra (27 million) and Greeicy (23.3 million).
The study reflected other aspects on how digital platforms are consumed in the country. For example, For 2024 Tiktok was the most downloaded platform, but finishing applications (Facebook, Instagram and WhatsApp) are still the most used in the country.
Precisely, the instant messaging platform leads the list of more popular applications in Colombia with 91.9% of users over 16, followed by Facebook and Instagram. The study revealed that approximately 38 million people actively use these platforms.
