The new product of the Lemme Play supplements brand took two years to develop and its advertising has as its main image both its founder and actress Julia Fox
By Writing Things
The Revolution of Sexual Welfare has found a new ally: Kourtney Kardashian Barker. The socialite, businesswoman and founder of Lemme, has just taken an important step when presenting Lemme Playa supplement in the form of Gummy With cherry flavor that promises to improve libido, energy and mood. Beyond its attractive proposal and flavor, the celebrity implied that this new launch is part of a broader and more necessary discourse: pleasure as an integral health part.
“There has not been enough innovation in this space, and we are excited to change that,” said Kardashian Barker in an official statement. “Lemme Play is a way to take care of you, to feel good in your body and embrace intimacy as part of your daily routine”he added reflecting the disruptive spirit of this new line.
The gum, which leaves aside the pill format, is cherry flavor and also contains other natural ingredients.
The formula of this new product combines ingredients backed by science with more traditional ones, such as S7 plant complexdesigned to increase nitric oxide levels in the body and improve blood flow, as well as Andean maca and the Horny Goat Weed (Epimedium), known for its energizing and aphrodisiac effects.
Simon Huck, co -founder of Lemme, explained to WWD Beauty Inc. that the public’s interest in this type of product was key: “From the first day, there were many people at our base of consumers interested in sexual well -being and frustrated by the lack of optionsespecially due to the lack of innovation in the category. ”As he said, the conversations arose on both social networks and in the surveys that the brand sent by email to its community.
The Lemme brand officially debuted in September 2022, consolidating as a line of vitamins and supplements in gomite format.
“What we know for science and research is that Sexual pleasure is directly related to a blood flow Healthy, ”said Huck, detailing why they bet on this physiological approach. In addition, he stressed that, although Lemme Play is mainly aimed at women, their ingredients can also support the male libido.
For the launch campaign, Kardashian Barker surrounded himself with an equally bold figure: Julia Foxactress and muse of cinema and fashion, who stars in the promotional video. In it, it appears relaxing in a bathtub in the style of the sixties, with a hairstyle BOUFFANT Rubio and talking on a retro phone, evoking an aesthetic Glam vintage. Both Fox and Kardashian embody a provocative visual narrative that claims pleasure as a fundamental part of daily well -being.
Actress Julia Fox, remembered for her role in “raw diamonds,” co -starred in the Lemme Play spot with Kourtney Kardashian.
As for the format of the product, the choice was deliberate: “When you think about sexual welfare, have it in an indulgent presentation – and make sure you have clinical benefits – if you can do it, Our consumer prefers a gum before a capsule ”, Huck explained. According to him, there is something playful and pleasant in this form of consumption that makes it more attractive.
It should be noted that the development of Lemme Play was not an easy task, since it took more than two years of work. “This was a case in which it took time to achieve a formula with which we really felt excited”Huck revealed. At the moment, although no specific dates or names have been specified, new products are already anticipated to expand this category within the Lemme portfolio, because the brand states that “there are different categories that we have not yet explored, and we will have several of them towards the end of this year.”
