Los Angeles, ca. Just 100 followers thought they would attend a “listening party” in the historic Chateau Marmont … until Miley Cyrus appeared without prior notice, microphone in hand, to sing live several themes of her ninth album, her ninth album, Subject Beautifulwhich is launched this Friday, May 30. The appointment, organized by Tiktok, is part of a strategy that mixes ultra-exclusive face-to-face experiences with IN -app content for the 176 million followers that the star accumulates on the platform.
A private night that went viral
- Entrance only by invitation via networks. Tiktok rifó passes between creators and superfans; Upon arrival, the guests left their cell phones in sealed envelopes to avoid leaks.
- Surprise setlist. Miley opened with the single “Easy Lover”, continued with “More to Lose” and closed with “Flowers”, the hit that gave him two Grammy in 2024. He also gave an acoustic version of “The Climb” that made the entire room sing.
- Message to those present. “I’ve been playing with new sounds right here for a year. I wanted you to be the first to listen to it,” he said before leaving with Tequila.
What does it bring Subject Beautiful?
| Detail | Key information |
| Departure date | May 30, 2025 (Columbia Records) |
| Songs | 13 themes, including “Prelude”, “End of the World” and “Something Beautiful” |
| Executive producer | Shawn Everett (Mix and Master in Subtle McNugget Studios, LA) |
| Star collaborators | Brittany Howard, Adam Granduciel, Flea, Pino Palladino, Danielle Haim, Jonathan Rado and more |
| Style | Pop-psychedelic is inspired by The Wall from Pink Floyd, with Dream-Rock guitars and orchestral arrangements |
From the scenario to the big screen
Instead of a classic tour – his doctor recommended taking care of the voice after diagnosing Reinke’s edema – Cyrus opted for a 55 -minute film that combines the 13 cuts with visual narrative. The film, co-direct by herself, Jacob Bixenman and Brendan Walter, will have World Première on June 6 at the Tribeca Festival and will arrive at Cinemas from the USA and Canada for a single night on June 12 (June 27 at the international level).
Tiktok, the other concert hall
- The app launched filters inspired by the art of the album and dance challenges with “End of the World.”
- Top creators will obtain exclusive film clips to react live.
- An AR effect allows “painting” petals – guide to “flowers” – in any video.
Why does it matter
With “flowers” still dominating playlists and an ambitious audiovisual concept, Subject Beautiful seeks to consolidate the post-Endless Summer Vacation and project Miley as a multiplatform artist. If the bet works, it could mark the route for pop releases without mass tour, supported by immersive experiences and streaming.
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