Monday, May 26, 2025
Milka Mmmax and Katy Perry come together to offer their fans the “eleven in a Lifeses Tour Experience”, a unique way of living the artist’s next concerts and entering the “Katy-Verso”. The David Madrid agency is behind the creative development of this campaign, with which the singer’s fans can choose to gain exclusive experiences and “merchandising.
He Milka Mmmax chocolate Its mission is to maximize the time providing people unforgettable experiences. And, from the brand they have thought that, in the world of music, there is no better way to do so than joining, for the first time, with the global pop icon Katy Perry to take to his very anticipated “Lifesses Tour” to the “mmmax”.
Katy Perry is one of the most followed worldwide artists, an icon of music, with an undeniable presence in pop culture with millions of fans around the world. Known for her bold and vibrant personality, she embodies the essence of Milka Mmmax. Together, Milka Mmmax and Katy Perry bring us the last mix of unforgettable moments. “We are incredibly excited to associate Milka Mmmax with a world superstar such as Katy Perry for the European tour of his Lifetime tour,” he says Amy Tay, Global Senior Director of Mondelez. “This collaboration promises to offer unforgettable experiences of ‘Mmmax Your Moment’ to fans throughout Europe, combining the audacity of Milka Mmmax with the iconic energy of Katy Perry,” he adds.
This “One in a Lifesses Tour Experience” offers fans the opportunity to increase their connection with Katy Perry with an exciting promotion, knowing the artist of their dreams or getting incredible awards. And it is that many people will have the opportunity to obtain awards “that money cannot buy.” To participate, you just have to buy any Milka Mmmax product, scan the code that appears in the package and enter to have the opportunity to win incredible awards How to see Katy live, an exclusive experience behind the scenario where they can enter the world of Katy, discover their eccentricities behind the scenes and thousands of official products from merchandising.
In the campaign several group agencies have collaborated WPP, David Madridleading the project, and Hogarth Us and UK in charge of production with the also producer Honor Society Films.
