Last April it started “The Lifeses Tour”the international tour of Katy Perry. It began in Mexico to extend to the United States later. In Europe, we will have to wait until after the summer to see the singer of “I kissed to girl.”
In this Tour, Katy Perry will be accompanied by MILKA MMMAX, One of the brand products belonging to the Mondelez Group. “We are incredibly excited to associate Milka Mmmax with a world superstar such as Katy Perry for the European tour of his Lifetime tour,” he says Amy Tay, Global Senior Director of Mondelez. “This collaboration promises to offer unforgettable experiences of ‘Mmmax Your Moment’ to fans throughout Europe, combining the audacity of Milka Mmmax with the iconic energy of Katy Perry,” he adds.
Thanks to this union, the artist’s fans and this chocolate can access a promotion full of awards, such as knowing the singer herself. To participate, you just have to buy any Milka Mmmax product, scan the code that appears in the package and enter to have the opportunity to see Katy live, an exclusive experience behind the scenario where they can enter the world of Katy, discover their eccentricities after bambalins and thousands of official products from merchandising.
In the campaign several agencies of the WPP group have collaborated, David Madrid, leading the project and Hogarth us and UK In charge of production with the also producer Honor Society Films.
