Minecraft more in force than ever in Mexico: box office success, Guinness record and a massive race in Chapultepec

Minecraft is far from being just a video game Retro For nostalgic. In the middle of 2025, the iconic franchise developed by Mojang Studios and owned by Xbox continues to demonstrate that its cultural, commercial and social impact does not know limits.

Since its arrival in 2009, this video game has not only managed to remain in force, but has expanded its influence to new generations and formats, such as the big screen and events in the real world.

With a film that sweeps at the box office, a massive career that is about to be held in Mexico City and a Guinness record still fresh in collective memory, Minecraft He has found a second youth and is positioned as a phenomenon that continues to grow in Mexican territory.

The premiere of A Minecraft movie It became a true box office phenomenon, exceeding all initial forecasts. In Mexico, the film debuted with $226.1 million pesos During his first weekend and summoned 3.4 million viewerswhich made her The best cinematographic premiere so far this year.

This surprising success was also replicated internationally. In United Statess reached the figure of $ 163 million dollars in its launch and exceeded the initial figures of large productions such as Barbie either Super Mario Bros: The movie.

Part of this success has been promoted by an intelligent marketing campaign that knew how to take advantage of the scope of social and community networks Gamer.

The cast -which he visited Mexico– It also helped raise the profile of the project: names like Jack Black, Jason MomoaJennifer Coolidge and Emma Myers gave him an intergenerational attraction, allowing both new players and veterans of the game to connect emotionally with history.

But the impact of Minecraft It goes beyond cinema. In the streets of Mexico City, fans have another reason to celebrate.

This April 13, Minecraft will make a symbolic leap of the digital world to the physicist with the celebration of the Minecraft Speed ​​Run Powered by Game Passa race that will take place in the first section of the Chapultepec forest.

The event, organized by Xbox Mexico in collaboration with sports emotion, depleted the 4 thousand places available In a matter of hours after the opening of inscriptions on March 28, which accounts for the force that the brand still maintains among its followers.

The race includes three modalities: 3 km as a recreational walkin addition to distances of 5 km and 10 km in competitive format. It is aimed at all audiences, including complete families and enthusiastic runners, and it is expected to be a celebration of the game, creativity and the community that has sustained it for more than 15 years.

Minecraft It is no stranger to generating iconic moments in Mexico (does anyone remember OXXO?). Last November 2024, the country was the scene of an event that was marked for history: the Minecraft Challengein which 794 people disguised themselves as Stevethe classic character of the game.

This event that took place in the monument to the revolution managed to break a World Guinness record and positioned Mexico as one of the countries that profess the most to the video game.

This milestone, in addition, was not only proof of the popularity of the video game, but of the capacity of call and organization that it has in national territory.

Minecraft’s success is no accident. Since its launch more than 15 years ago, Mojang Studios has focused on keeping the game experience fresh and attractive, offering constant updates that extend the universe of the title. Only in 2025, during the transmission of Minecraft Livedevelopers surprised players with novelties such as Graphic update Spring to Life and the introduction of a new Mobhe Happy Ghastwhich quickly went viral.

These innovations have allowed the game to remain in force among its more than 100 million active users monthly globally, achieving accumulated sales of more than 300 million copies on more than 20 platforms.

In addition to its influence on entertainment, Minecraft has left a significant mark on education. Programs like Minecraft Education Edition They have been key tools to teach mathematics, science, history and more, in addition to promoting the construction of digital skills and critical thinking.

One of the most recent examples of its educational impact was during the Safe Internet Daywhen the franchise launched Cybersafe AI: Dig Deperan interactive experience that invites players to reflect on the impact of artificial intelligence.

While the Mexican public is ready to attend the first edition of the Minecraft Speed ​​Runthe cultural phenomenon does not show signs of exhaustion. Its ability to unite millions of people, whether in film rooms, races or global challenges, ensures that this phenomenon not only continues in 2025, but also a cultural reference in the coming years.