No one saw him coming, but Taylor Swift transformed a terrible fight into the business of the century
What started as a Terrible fight For the rights of his first recordings he ended up becoming the business of the century. Taylor Swiftinstead of staying with a crossed arms after losing control of his first six albums, he rewritten the rules of the game and became the Absolute owner of her legacy And, incidentally, created a model of Millionaire business That now other artists look carefully.
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Taylor Swift: from the fight for your songs to total control
In 2019, the artist found himself in the center of a controversy after Big Machine Recordsthe seal with which he launched his first works, was sold to Scooter Braun Without its consent. This movement included the transfer of her master recordings, a fact that she described as betrayal.
What followed was a public storm, a Legal battle And a strategic turn that nobody saw coming: Swift decided Reword your albums Under the brand “Taylor’s version”snatching commercial value to the originals and recovering control of their work.
Instead of yielding or accepting imposed conditions, invested in his own catalog And, according to reports, he bought his master recordings for more than 300 million dollars, a figure that sounds high, but is modest if it is considered that its net value exceeds 1.6 billion, driven by the global success of The Eras Tourwhich generated about 2.2 billion dollars.
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Keys to Taylor Swift’s success as businesswoman
Taylor Swift He has managed to move with intelligence in a hostile terrain for the creators. These are some of the strategies that have positioned her as a Business reference:
- Intelligent refrabations: The new versions are not only faithful to the originals, but also offer added value for fans.
- Mass support of your followers: The Swifties boycotted the original albums and raised the “Taylor’s version” on the lists.
- Railway negotiations: In his contract with Republic Records/Universal Music Group, he made sure to keep his future master recordings.
- Income diversification: From tours and merchandising to limited editing products, your business model is integral.
- Empowerment narrative: Converting an injustice into a redemption story gave a powerful symbolic value to its strategy.
He Taylor Swift case demonstrates that talent must be accompanied by Business vision. And, above all, that the public’s support can tip the balance. Their case could mark a turning point for new generations to demand better agreements from the beginning and understand that the Musical catalog It is your most valuable asset.
