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It has alone 23 years and already accumulates a career that many artists take decades to build. Billie Eilish is the first artist born in the 21st century to lead the Billboard Hot 100he has won Nine Grammy Awards forks The youngest person in history to obtain two Oscar awards.
Recognized as Artist of the year By Apple Music in 2024, Billie Eilish has conquered millions of young people around the world with a proposal authentic and emotional.
But beyond awards and commercial success, an inevitable question arises: What does Billie Eilish have that connects so deeply with a whole generation?
Read: Billie Eilish did not realize that she left the closet in full interview
Of a room to stardom
Billie was born in Los Angelesin a family of artists. He learned music with his brother FINDINGSseeing guitar tutorials and piano on YouTube.
At 13, they recorded the song Ocean Eyes In his bedroom with homemade team. The theme, written by finneas, went viral in Soundcloud and marked the beginning of a dizzying career.
“Wow, this girl can do something at her home alone and you can make it this famous”he comments Gabriel MontúfarDean of the College of Music of the USFQ.
Read: Brad Pitt, Billie Eilish and Steven Spielberg celebrate their birthday the same day
A sound that whispers and moves
The music of Billie Eilish It escapes the labels by merging the alternative pop with the indie and the electro, and does so with a voice that seems to talk to us. Whisperingsoft but clear, its way of singing is your stamp:
“Billie’s voice is unique. It is not very strong, it is a quiet voice, but the S, T, p. It is to feel it close (…) when you hear her, you feel you know her.”
Digital Heart Strategy
In an unconventional strategy, he added to his Instagram followers to his list of “Best friends” Before the release of your latest album, sharing exclusive content.
Alejandra LuzuriagaExpert in UTPL marketing, says Eilish:
“He drove them crazy to his fans. With this he won six million followers.”
Own style, far from the controversy
Away from the Hypersexualized Pop moldBillie opts for baggy clothes, dark colors with bright accents and a style that mixes female and masculine garmentswhich makes her as disruptive as her music.
It is a clear statement: it does not want to be sexualized or pigeonhole, also avoiding the scandals and overexposures.
Read: Justin Bieber, Billie Eilish and Post Malone, is now condemned by justice
But when it appears, it does it hard: it was part of the closure of the 2024 Olympic Games And he has won Two Óscar For his songs in the movies Barbie and No time to dieby James Bond.
A soft voice revolution
Billie Eilish has redefined the sound of contemporary pop, doing it Without screaming, without scandals, without fitting in molds.
His global success was born from his authenticityto speak to his generation in his own language, from emotion and intimacy.
