In collaboration with:
Oreo challenges fans to take a fun turn to their experience: they can bite the cookie to form a square, scan it and access a virtual experience.
Airing, The iconic cookie Mondelēz International, presents in Costa Rica his new collaboration with A Minecraft moviea special edition that fuses the classic cookie flavor with an immersive experience inspired by the film’s universe. This version has an exclusive design in cookies, inspired by the most emblematic elements of the Minecraft world, such as an ax, a sword, a cube and the iconic Creeper.
Costa Rican people will be able to acquire this special edition of Oreo in the main points of the country and interact with the brand in a totally different way. The brand made a great alliance with Walmart, positioning it as one of the points of sale with the greatest presence and volume of the license.
“In Oreo we love these innovations that allow us commented Pablo Tibaldi, Oreo marketing director for the Andean region, Central America and the Caribbean.
Within the virtual environment, participants will be able to explore and look for representative elements of the film. Those who manage to find them all will be awarded with a Wallpaper exclusive, becoming true adventurers from the Minecraft world.
In addition, the campaign will include recreational and virtual reality activations designed so that people of all ages can enjoy in the spirit of the film. A website will be enabled with two interactive mechanics, the first is a promotion in which consumers can earn movie tickets daily when you enter the packaging code at www.oreoprome.com. And, the second is an augmented reality game that rewards users with Wallpapers Personalized when converting the cookie into a square and scanning it to open the portal.
Oreo continues to strengthen its presence in Costa Rican homes. The brand penetration grew exponentially in 2024, reflecting the positive impact of these innovative experiences and the emotional bond that it generates with its consumers.
With this alliance, the brand continues to demonstrate its ability to reinvent and offer experiences that go beyond flavor. Consumers can keep abreast of all news through Oreo’s social networks.
About Oreo
Oreo is the number one cookie in the world, families and friends enjoy more than 100 countries worldwide. The ritual “Tour, savor and soak” has become the flagship way to enjoy this iconic cookie in various cultures around the world. Oreo has a world -based world community from more than 40 million Oreo lovers, representing more than 200 countries and dozen different languages. Oreo is among the 5 Facebook pages of brands globally. Oreo turned 110 years on March 6, 2022. For more information to enter www.oreo-la.com.
About a Minecraft movie
In Minecraft’s world, creativity not only helps create, but is essential for survival. Four misfits -Grett “The dump” Garrison (Momoa), Henry (Hansen), Natalie (Myers) and Dawn (Brooks) – are fighting with ordinary problems when suddenly they are dragged through a mysterious portal to the outside world: a strange country of the cubic wonders that nourishes the imagination. To return home, they will have to dominate this world (and protect it from evil things like Piglins and Zombies, too) while embarking on a magical search with an unexpected artisan expert, Steve (Black). Together, his adventure will challenge the five to be bold and re -connect with the qualities that make each of them unique and creative … the same skills they need to prosper in the real world.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) allows people to chop well in more than 150 countries around the world. With net income in 2024 of approximately 36,441 million dollars, MDLZ leads the future of snacking with global and local iconic marks such as Oreo, Belvita and Lu cookies; The Cadbury Dairy Milk, Milka and Toblerone chocolate; the candy Sour Patch Kids and the trident gum. Mondelēz International is proud to be part of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index indices. Visit www.mondelezinternational.com or follow the company in x at www.twitter.com/mdlz.
