When Kris Jenner showed his face notably renewed on Instagram, social networks burned. The comments praised the sculpted jaw, the elevated cheekbones and the rejuvenated complexion of the 69 -year -old matriarch. In fact, it was so rejuvenated that several media said it looked like a copy of their daughter Kim Kardashian. In a matter of days, the photos of Jenner’s new aspect had become viral and became the center of innumerable articles, in which he speculated on the procedures he had undergone and the doctor who went to achieve his “new face.”
Jenner is not the only one. Anne Hathaway generated a similar wave of speculation after appearing in the Met Gala in May. The remarkable transformation of Lindsay Lohan in the Netflix Christmas film of 2024, “Our Secret”, also became such a hot conversation theme during the last six months that his agent publicly asked to stop speculating in a recent cover article in Elle magazine.
Even so, the debate follows its course, bossessed largely by influential plastic surgeons who have accumulated a large number of followers in line dissecting the possible procedures behind those “new faces.”
That fascination is not recent, but the tone and depth of the debates has changed, in large part due to the accessibility of social networks. In the past, the tabloids controlled the narrative on the aesthetic procedures to which the celebrities were submitted. Now, plastic surgeons themselves openly share their opinions on the Internet, creating a new era of transparency, regardless of whether celebrities accept it or not.
The gossip business
Dr. Daniel Barrett, Beverly Hills plastic surgeon with more than one million followers on Instagram and another 2.6 million in Tiktok, has a simple theory about the reason why these videos work so well: human curiosity.
“People love to know what others have done,” Barrett told Yahoo Cine and TV. In fact, it is one of several plastic surgeons that publish videos regularly in which it is speculated on the appearance of celebrities. These contents generate dozens of millions of visualizations and fans comment on the appearance of the stars and conjecture about possible aesthetic touch -ups. It is not a job that Barrett, who is cataloged as a “natural plastic surgeon” in his accounts on social networks, enjoy everything: “It’s a gossip. I feel like a heart magazine,” he admitted. “But people love it.”
Another prominent voice is that of Dr. Jonny Betteridge, specializing in aesthetic treatments without surgery in London, which has published content on their social networks about the changing aesthetics of celebrities, from Anne Hathaway and Taylor Swift to Brad Pitt and Rob Lowe. Betteridge said that the publication of these videos is not even “questioned” due to the significant impact they have on their business.
“My followers have increased from 7,000 to more than 500,000 (on Instagram and Tiktok) in the period of about three years,” Betteridge told Yahoo, “and much of this is due to the content about celebrities.”
For example, the four publications he made about Kris Jenner received 50 million views on both platforms in just one week.
His 2024 video analyzing the appearance of Brad Pitt accumulated more than 15 million views. “My business would not be where it is today without these videos,” he confessed.
The rise of transparency
Although there is no doubt that these videos are powerful marketing tools, both Barrett and Betteridge say their motivations to create that type of content go beyond commercial growth. They also publish them to demystify beauty standards and generate realistic expectations for the general public.
“Celebrities usually establish standards in the industry and many people admire them because they think they have achieved that new aspect or that transformation naturally,” Betteridge said. “But in reality there are many things at stake. Everything is very planned. They have professional help, both aesthetic doctors and surgeons.”
An important challenge, according to Betteridge, is that today’s aesthetic procedures are so advanced that they are almost impossible to detect for the inexperienced eye. And becomes even more difficult if celebrities blame their transformations simply to chia seeds.
“Lindsay Lohan came out and said it was only skin care and a healthy lifestyle, but I consider that only we ideals of harmful beauty,” Betteridge said.
Dr. Anthony You, Michigan’s plastic surgeon with more than 1.5 million followers on Instagram and 8.5 million in Tiktok, thinks the same. “It irritates me when celebrities that have undergone a lot of aesthetic procedures say: ‘Oh, it’s just olive oil,” he told Yahoo. It is false and unfair that women have to live up to an unrealistic beauty standard without having the multi -million dollar resources of celebrities. ”
“Good for them”
Despite its frustration, You, who covers the aesthetic procedures of celebrities since the 2010, has noticed what he considers a significant change in the way people talk about the aesthetic surgery of celebrities.
“Before talking about celebrities with badly made surgeries, not those that look incredible,” he said. “It is one of the first occasions that I remember talking about positive stories because celebrities look spectacular and openly recognize that they must have undergone plastic surgery.” You, he said that his patients often ask him about celebrity’s faces and use photos of them as inspiration.
With the increase in its scope in networks and its growing recognition in the sector, Young has reduced the amount of content published on celebrities. However, in 2022 he produced a series of Tiktok called “real or her” in which he openly discussed the types of procedures to which the celebrities had submitted and said that all the comments were very positive. “It was a type situation: ‘I want what she has.”
Tally Singer, a personal assistant in North Carolina, meets Youun’s Tiktoks. Like many of his followers, he was intrigued and impressed by the transformations of celebrities known as Lohan and Jenner. “I am fascinated by the evolution of the people,” Singer told Yahoo. “And I’m glad when they look good. Well for them.”
He also values that some influential surgeons are promoting a more open dialogue about aesthetic procedures. “All those people on Instagram and Tiktok make it not so secret and scandalous. It is open and you can feel proud of it,” he said. “Desestigmatizes it.”
However, the broader acceptance of aesthetic work to which celebrities are not necessarily erase the anxiety and social forces that also seem to feed the interest in what happens between scenes. In any case, the collective obsession with these procedures and its results says a lot about our fear of aging, our complicated relationship with self -image and the relentless cultural pressures that support them.
“The public trial and the scrutiny of the appearances of these women … It’s difficult. I love seeing it,” said Singer. “But in the background it only generates insecurity.”
Written by Abigail Covington and originally published in Yahoo Entertainment.
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