Prada presents his campaign Days of Summer With Kendall Jenner, Troye Sivan and Hunter Schafer, reflecting serenity and sophistication.
Prada He is living a moment of absolute calm in the competitive world of luxury. While many brands fight with the deceleration of consumption, commercial tensions and market challenges, the Italian firm seems to be sailing successfully in calm waters. Group sales grew 15% last year, reaching 5,430 million euros, and their recent acquisition of Versace for 1.4 billion dollars reinforces its leadership position.
This state of serenity is reflected in its new campaign Days of Summerwhich will be launched on Tuesday. The campaign presents models such as Kendall Jenner, Troye Sivan and Hunter Schaferwho possess on an Italian wooden boat of pastel colors, sailing for calm waters. According to a brand statement, this image seeks to convey “An incessant horizon of possibilities” and “The carefree joy of summer”all under the creative direction of Ferdinando Verderi.
In addition to the best known faces, the campaign includes other models such as Lina Zhang and Giuseppe Cirillowho represent the diversity and freshness of Prada’s proposal for this season. This collaboration further reinforces the identity of the brand, an escape towards calm and sophistication.
