Rare Beauty, Selena Gomez’s brand, is already sold in Colombia

In 2020 Selena Gomez decided to bet on a different facet: It would no longer focus exclusively on music or acting, but would take advantage of its platform to talk about mental health and empower women who followed it -Millions, in fact. And he succeeded through makeup.

Launched Rare Beauty, her own makeup brand, with which not only the beauty industry revolutionized, but also took a great step to become a millionaire.

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Today, the brand is finally in Colombia thanks to the management of a woman who has revolutionized the makeup industry in the country. It’s about Claudia Lloreda, who represents Blush Bar both in Colombia and in Chile and Mexico, where he has managed to expand.

“What attracts us most about this brand is the message created by Selena Gomez. She says to be Rare It is accepting your vulnerabilities, your imperfections and believing in yourself. That is also our philosophy: the secrets of beauty is to be yourself, ”said the founder of the only authorized retailer in Colombia to sell the brand, in conversation with Kissame.

Thus the arrival of Blush Bar in Colombia was created

At the end of March, social networks were filled with comments and reactions to the Video recorded by Selena Gomez in which he communicated that it was a reality: Rare Beauty would take the country.

“I know that the Latin community has been waiting patiently, believe me I have seen the comments. I am very proud to be able to join Blush Bar, a Latin retailer founded by a woman in 2015,” said the artist at the clip.

But like everything in life, this process was not easy or fast. In fact, he took four long years that he was summarized in the words of Claudia Lloreda: “When the brand told me ‘I am interested in being in Chile and in Colombia’ there was a very long process between the sanitary registry against Invima, the cosmetic record, collecting the load, flying it, making customs, reaching a warehouse and fulfilling the labeling operational requirements. Then came the planning of the launch and there is always something that is bad.”

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At that time he had to remember the motto of the brand, show himself vulnerable and hug himself.

Today, four years later, he is here to continue promoting the self -acceptance, authenticity and access to mental healthmoving away from traditional beauty standards and focusing on highlighting what makes each person unique.

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