PEOPLE

Rihanna, the philanthontrap that allocates her fortune to change the world

With scholarships for young students, millionaire donations and their own foundation, the artist turned her influence into a social transformation tool.

With empathy and responsibility, Rihanna promotes social, educational and health causes worldwide.

For a long time, the philanthropy He was seen as an activity reserved for millionaires who allocated his fortune to noble causes from a distant place. However, in recent decades, that paradigm began to transform and more and more public figures, especially artists and entertainment referents, decided to assume an active role in the fight against inequalities and climate change. Among them, Rihanna It stands out as one of the most committed.

Known worldwide for her talent, style and ability to reinvent himself, the artist born in Barbados managed to transcend the limits of music to build a Personal Empire that covers fashion, beauty and activism.

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Its influence extends much beyond the scenarios and red carpets: today it is a businesswoman with global impact and, above all, a philanthropist that puts money, time and voice at the service of urgent causes. I discovered its story!

Pop icon to solidarity businesswoman: Rihanna’s philanthropic side

Since he broke into the music scene with just 17 years, Rihanna did not stop growing. With hits such as “Umbrella”, “Diamonds” or “We Found Love”, it became one of the most influential artists in our era. Her talent catapulted her to the top, but what consolidated her legacy was somewhat deeper.

In 2012, he founded the Clara Lionel Foundation (CLF)a charity organization that bears the name of its grandparents and that works in key areas: education, health and response to humanitarian emergencies. Since then, he financed University scholarships For young people from vulnerable communities in the Caribbean and USAdeveloped diagnostic centers for diseases such as Breast cancer in Barbados and contributed to mitigate the impact of natural disasters In different regions of the world.

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Thus, one of its most consistent approaches was access to Quality Educationespecially for girls and adolescents. Rihanna worked together with organizations such as “Global Partnership for Education” and expressed himself publicly for state and private investment in inclusive educational systems.

During the Covid-19 Pandemia, its foundation also stood out for acting quickly: it allocated Millions of dollars to the purchase of medical supplies, protection equipment and supported essential workers in different countries. To this are added campaigns of awarenesssupport for organizations Feminists And a firm defense of racial rights and of the community LGBTQ+.

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The distinctive of its activism is not only the amount of resources it allocates, but the coherence with which it does: its cosmetics brand, Fenty Beautyit was a pioneer to offer a range of Inclusive productsthought for all skin tones. From the commercial to the personal, the pop star created a narrative of diversity, accessibility and social justice.


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