The renowned Colombian singer Shakira announced the launch of its new hair care line: Isima.
“My hair has seen everything. After four years working in secret in this line, I am so proud to finally share ISIMA With you, a brand that was born from my own experiences and was developed for years with some of the main scientific minds of the industry. This is about creating something better, empowering you more, ”shared the Grammy winner in her social networks.
In the official brand account, it is explained that the name ISIMA It refers to the termination used in many words with female suffix (for example: beautiful, beautiful, beautiful).
The line will be launched this June on the Isima.com website and in July it will be available in the United States Beauty stores. Among the products are clearing shampoo, serum for scalp, reparative oil, curls and more. Prices range between $ 32 and $ 42.
This same year, the singer had shared her hair routine, a video in which she was seen using one of the brand’s products.
