Scooter Braun speaks of his stage as a representative, his current relationship with Justin Bieber and his war with Taylor Swift | People

The music industry of the 21st century would not be understood without a person who, although he has been in the shadow for years, has copied hundreds of headlines and has caused some of the most popular controversies. He is Scooter Braun (New York, 43 years old), who was a representative and discoverer of artists as important as Justin Bieber, Ariana Grande and Demi Lovato. But in his history there is also a stain that has been chasing him incessantly for years and that seems to have already been left behind: his null and controversial relationship with Taylor Swift, considered until a couple of weeks his archienemiga. A stage that has not been pleasant or easy – we must not forget that the artist is followed by millions of Swifties willing to support her against anyone who harms her – and after which she seems to seek redemption. Braun has granted this week an almost two -hour interview at podcast The Diary of A CEO, where he has talked about everything and everyone, his experience as a representative and even the controversy with the interpreter of SHAKE IT OFF.

It was in 2023 when he decided to step back and retire as an artist representative to focus, he said, in his family. In this conversation he has admitted to feeling guilty for having worked with young artists and promising careers who had to deal with the beginning with the media pressure and that were “judged all over the world at a very early age.” “I feel guilty. I had not given me time to look at myself or do therapy until I was older. I did not understand that they came from very unique environments, with their own stories, with their own families and their childhood, growing in this way, being seen and judged,” says Braun.

He was the one who discovered Bieber in 2008, when the Canadian began publishing videos on his YouTube channel. Then the singer was just 13 years old and saw how his life changed dramatically from one day to another. With Ariana Grande she would start in 2013, when she was 20 years old and had already participated in some other child production, although her career still had to take off. Both artists broke their contract with Braun in 2023. “Being able to transcend the childhood of people cheering your name and everything else at that level, and reaching a point where the artists with whom I have worked maintain healthy relationships with their families, and continue to overcome difficulties, but having a human experience, I think it is a testimony of their strength,” he says now on them.

He has also spoken more in detail of his current relationship with Justin Bieber: “We achieve incredible things. I am very proud of what we achieve and always support it. It is not the same as it was. I think these things have ups and downs. There comes a time when I understand that I probably want to move on. We worked together for so long and we had a resounding success. I respect totally.” He says he did not bother him when Bieber informed him of his decision to separate his professional paths: “Not at that time. He had been knowing that I wanted to do something different. I wanted to discover who he was, he wanted to experiment with a different career.”

The presenter of podcast He does not hesitate to address the war that Braun starred with Taylor Swift. And he has had no problem answering all questions. It all started in 2018, when that of Pennsylvania signed a new contract with Universal Music and left Big Machine Records, a company with which he signed a contract at age 15 and with which he published his first six albums. The then owner of the company, Scott Borchetta, became the owner of all the Masters Swift: your songs, recordings, copyright and lyrics. What the artist did not imagine at that time was that he was not going to have the opportunity to buy that catalog and that, months later, Braun would get the company and, therefore, with all his work. It was from then on that Swift decided to re -record those first six albums to be the owner of his work again.

“I thought it would be something exciting. I knew that Taylor and I had only seen each other three or four times. He invited me to a private party and we respected each other. The announcement would talk to me, I would see and work together, ”he explains seven years after the start of his enmity. That conversation never happened.

When she learned this purchase, she did not hesitate to publish a message in which she claimed that it was “the worst possible scenario” after the “incessant and manipulator harassment” that he received “for years” by Braun. “I stayed in shock. I do not need to remember it, “he responds blunt when they ask him at that time. Today he says he is“ happy ”that Swift has managed He seems to have no problem with the artist, things are still tense for his part. People After the last blow of the singer.