Los Angeles, California, May 22 (Agencies)
The Oreo cookie brand announced the launch of a new limited edition in collaboration with singer Selena Gomez, which will be available in the United States and Mexico from June of this year.
The product is part of the company’s marketing strategy, which has previously collaborated with artists such as Lady Gaga and Post Malone. The Special Edition Oreo X Selena Gomez stands out for its flavor inspired by the horchata.
This is a traditional drink of Mexican origin; In addition, this launch includes visual elements (in the packaging) that refer to the artistic trajectory of the actress and producer of “Only Murders in the Building”.
According to the information disseminated by Oreo, the presale of this limited edition will begin on June 2, 2025, exclusively online in the United States. Subsequently, the cookies will reach selected physical stores from June 9.
Although the main launch will take place in the United States, the brand confirmed that Mexico will also be part of the initial distribution, and the product is expected to reach the country on the same dates.
