The Oreo cookie brand announced the launch of a new limited edition in collaboration with the singer and actress Selena Gomez, which will be available in the United States and Mexico from June 2025.
The product is part of the company’s marketing strategy, which He has previously collaborated with artists like Lady Gaga and Post Malone.
The Special Oreo X Selena Gomez Edition It stands out for its flavor inspired by the horchata, a traditional drink of Mexican origin, and for including visual elements that refer to the artistic trajectory of the interpreter of ONLY MURDERS IN THE BUILDING.
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When will Selena Gomez cookies go on sale?
According to the information disseminated by Oreo, the presale of this limited edition will begin on June 2, 2025, exclusively online in the United States. Subsequently, the cookies They will be available in selected physical stores As of June 9.
Although the main launch will take place in the United States, the brand confirmed that Mexico will also be part of the initial distributionand the product is expected to reach the country on the same dates. This confirmation has generated interest, since in previous months it had been speculated on a possible Oreo exit from the Mexican market.
Where can you buy in Mexico?
Oreo X Selena Gomez will be available in selected stores within Mexico City and other regions of the country, although The exact distribution points have not been specified. The company pointed out that it will provide more compliant details The launch date approaches.
What do Oreo de Selena Gomez cookies know?
The taste chosen by Selena Gomez for this edition is inspired by the horchata, cold drink made with rice, nuts or seeds, aromatized with cinnamon and common in various regions of Mexico. The cookie contains A mixture of chocolate cream, condensed milk and cinnamonwith a touch of sprinkled sugar.
The design also incorporates unique visual elements. Each cookie presents one of six different engravings that They celebrate stages of Selena Gomez’s career. The packaging is purple, with Dorado details and the artist’s name in prominent letters.
Sale of cookies will be allocated to Rare Impact Fund
Part of the profits obtained by the sale of this edition will be allocated to the rare impact Fund, an initiative created by Selena Gomez to expand access to mental health services for young people worldwide.
The collaboration is part of the projects promoted by the artist that combine commercial activities with philanthropic objectives.
Brand and Background Strategy
With this launch, Oreo continues its strategy to associate with entertainment figures to boost sales and generate conversation on social networks.
Previous collaborations with celebrities have included products with personalized designs and flavors, Like editions with Lady Gaga (2021) and Post Malone (2024).
In the case of Selena Gomez, The project took 18 months to be completedaccording to the company. During that time both product profile and the characteristics of the packaging and its distribution channel were defined.
BGPA
