It will be available in presale from June 2 on the official Oreo website
Selena Gómez has surprised her fans again, but this time she does it from the world of pastry. Through her social networks, the multifaceted artist announced the launch of a limited edition of Oreo cookies with a very special flavor: “Chocolate and Cinnamon Creme Oreo”, a sweet and spicy mix that pays tribute to the traditional Mexican horchata, drink that marked the childhood of the singer.
The collaboration, entitled “Oreo X Selena Gómez”, will be available in presale from June 2 on the official Oreo website and will reach selected stores in countries such as Mexico, Canada, Brazil, Australia and New Zealand on June 9. This is the first time Oreo develops a flavor from scratch together with a celebrity.
Each package will include six unique designs in relief, which celebrate key moments in Gómez’s career, their signature and references to their faithful followers, the “selenators”. In addition, some boxes will include a special cookie signed by the artist, which will make this edition an authentic collection object.
But this collaboration not only stands out for its flavor and originality, but also for its solidarity purpose. Part of the profits will be allocated to the Rare Impact Fund, the initiative founded by Selena in 2020 to support the mental health of young people around the world. The objective of the fund is to raise 100 million dollars to expand access to mental health services.
“Each bite must know how a sip of horchata water,” said Gomez, who wanted to permeate this creation with the flavors of his Latin heritage.
With a striking packaging and a nostalgic flavor that mixes chocolate, cinnamon and a creamy layer of condensed milk, these Oreo promise to conquer both the artist’s fans and cookie lovers. Without a doubt, a collaboration as sweet as it is significant.
