Selena Gómezrenowned American singer, actress and producer, announced the launch of a unique collaboration with the cookie brand Airing.
The initiative, which will be available in stores around the world from next June 9, It consists of a special version of the famous cookies with a horchata flavorinspired by the artist’s favorite drink.
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The horchataa traditional sweet and refreshing drink in countries such as Spain, Mexico, Venezuela and El Salvador, is made with ground rice, cinnamon and sugar, and in some regions milk is added for a creamier texture. Gómez, who has Latin roots, expressed his enthusiasm for this project on his social networks, in which he claimed to be “very grateful for the opportunity to create” his own taste. “
The artist stressed that her goal was to share the essence of this drink with her followers around the world.
Selena Gómez’s cookies will have a striking packaging with headphones and their name. Photo:Instagram: @Selenagomez
The cookies created by Selena Gómez maintain the classical structure of the Oreo, but with an innovative turn. The filling consists of a chocolate and cinnamon cream mixed with condensed milk, crowned with sugar and sprinkled cinnamon.
External cookies, traditionally chocolate, have Cinnamon’s addition. In addition, in a special gesture towards their fans, the cookies have six different reliefs, one of them with the “selenators” inscription, the term with which their fans identify.
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Another distinctive detail is the autograph of the artist recorded in the designmarking the first time Oreo includes this type of customization in his collaborations with celebrities.
The association between Selena Gómez and Oreo seeks to connect with consumers of the Z generation, a key audience for the brand that is already 113 years in the market.
Michelle Deignan, vice president of Oreo in the United States, revealed that The development of cookies required a job of approximately 18 months, with multiple meetings to adjust the formulto. According to Deignan, Gomez was especially excited to decide on the combination of chocolate and cinnamon cream, describing it as “perfect” for the project.
Selena Gómez, who has an impressive followers base on social networks, including more than 420 million on Instagram, announced that cookies will have a striking packaging with headphones and their name in golden letters, which will facilitate their identification in the gondolas.
In her Instagram publication, the singer expressed her emotion and thanks for the support of her followers, stating: “Your support means a lot to me and I can’t wait for everyone to try them!”With this launch, Gomez expands its impact on the commercial field, adding to a list of public figures that have collaborated with the brand.
Oreo announced that the cookies will arrive on June 9. Photo:Oreo X account
The project reinforces the tendency of food companies to associate with celebrities to attract young consumers and enhance their relevance in the global market.
The Oreo line with a horchata flavor promises to be a success by combining the popularity of Selena Gómez with the tradition of an emblematic drink of Hispanic culture.
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*This content was rewritten with the assistance of artificial intelligence, based on information from https://www.lanacion.com.ar/espectaculos/pocos-lo-saben-que-es-la-horchata-la-bebida-en-la-que-selena-gomez-se-inspiro-para-lanzar-su-linea-nid23052025/
