Selena Gomez has just signed her sweetest launch (literally) to date: an unexpected collaboration with Oreo, which revives the taste of her memories in a cookie. Yes, you read well: Oreo cookies with a horchata and chocolate flavor. «I wanted me to know home, something comforting. Cinnamon transports you directly to that horcata feeling that I have always felt. I am excited that my fans can try it, ”shares the artist.
Available in presale since June 2 and in stores since June 9, the limited edition “Selena Gomez’s Signature Oreo” is much more than a collaboration: it is a edible capsule of identity, flavor and culture. The cookie, with cinnamon touches that evoke the horchata of her childhood, is signed by Selena herself, turning each piece into a mini pop relic.
The Selena X Oreo universe expands with an audiovisual remix that combines humor, sweet hyperrealism and metacomentary about the fallenservice: the announcement shows Selena literally drowning in Oreo while signing cookie to cookie for her fans.
And as sound also matters, the packaging includes “Selena Gomez Oreo Headphones”, a direct wink to viral unboxings and that sound space where Selena moves with the same ease as in the kitchen.
The collaboration does not forget the social impact: part of the proceeds will be allocated to the Rare Impact Fund, a foundation that Gomez herself founded in 2020 to support youth mental health.
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