Shakira and Piqué also starred in the memes for Frisby’s dispute in Spain

After Frisby, the restaurant chain founded by Alfredo Hoyos in 1977, denounced that his image is being used by a third in Spain, in Colombia there have been multiple messages of support by other coffee brands.

To understand the context of what is being recorded, you must remember that The Colombian company discovered a website with Spanish domain and social networks that are promoting products with its brand, but in Europe.

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Although Frisby registered his brand before the European Union in 2005, in September 2024 the registration of another company began with that name, so a period of three months was granted for oppositions to be presented, which finally does not happen.

Because the name of the Colombian brand became a trend, some users took the opportunity to make memes about the situation.

In most of the teasing, Internet users exposed their support for the coffee company, which It must demonstrate to the Intellectual Property Office of the European Union that at some point the Colombian brand in Europe has been used during the last five years.

For their part, representatives of the brand in Spain have indicated that they seek to expand a market without existence in Europe, arguing that none of the investors intends to do business in Latin America.

In addition to the support messages, some users criticized Colombian brands that have used images created with artificial intelligenceindicating that they could also show their support for the country’s illustrators.

In addition, they joked about Colombian brands that have made publications in this regard, exposing striking ideas about possible alliances between some companies formed in the national territory.

The relevance of the issue caused some of the Internet users to reach the point of specular, in an ironic way, a possible war between Colombia and Spain for the property of the restaurant chain.

“When we are at war with Spain by frisby chicken and I have to shoot Piqué“Or” When we are at war with Spain for having removed Frisby and I had to shoot Alejandro Sanz, “were some of the comments about it.

Even in some memes, Internet users affirmed that the Frisby dispute was comparable to the trends that were recorded on social networks after the separation between Shakira and Gerard Piqué.

With teasing and images created with artificial intelligence, Users expressed their support to the Colombian company using the image of former Spanish soccer player in the company of the Barranquillera singer.

On this subject, Juan Carlos Martínez, professor at the Faculty of Law at the University of La Sabana, told Infobae Colombia that the only brands that are protected worldwide for being plagiarized are the “notorious and renowned”

“What would have to say is that brands are included in the principle of territoriality, that is, the right is granted in the country that was granted. This is the reason why decisions are subscribed to the country of the trademark office. Its scope does not extend to other countries, with the exception of notorious and renowned brands, which are of a special commercial brand, we should ask ourselves if Frisby is notorious in the Spanish territory, I think not”

Understanding that the Colombian company registered its brand in Europe during 2005, Martínez explained that this factor could be crucial in a possible legal litigation in Europe.

“One would ask if the brand is registered in the European Union and if the brand of Spain too, you have to define who has the legitimate right in that place. The answers can change, one has to say that it is first in time, you have to see who first presented the record, you have to find who was the first to do so“