Shakirathe renowned Colombian singer makes her official debut as a beauty businesswoman. With this bold step, he will launch Is veryyour own expected hair product line.
The singer of «Single woman” He announced this exciting news through his Instagram account, sharing an exclusive video that shows the products. «My hair has seen everything. After four years working secretly on this line, I am so proud to finally share @isima with you, ”said Shakira.
Shakira’s inspiration
The Barranquillera revealed that Is very He was born directly from his own experiences with hair products. He acknowledged that many did not offer adequate care for their hair, motivating her to create her own solution.
«He was born from my own experiences and nurtured for years with the main scientific minds of the industry. This is about creating something better, empowering you to wait for more », The singer indicated.
Innovation and availability
Is very will offer eight essential products, including shampoos, conditioners and moisturizers. They developed these products with a patented method called trimodal, which integrally addresses the health of the scalp, the bark and the cuticle of the hair.
In an interview with People in SpanishShakira stressed that the line is deeply inspired by the diversity of hair textures, especially within the Latin community. The name Is very It has a special meaning for the singer: it is a superlative that means “more.” This reflects his philosophy that “more is more” and the idea that Latin women does not conform with little, encapsulating the spirit of Is very.
The line will be available from June 16 on the official website isima.com and will reach US Uulta stores in July.
