Shakira surprised the world again by officially launching her new hair products line, called Is veryfrom an unconventional scenario: your own shower. The Barranquillera artist, who has more than 90 million followers on Instagram, shared a video recorded in the intimacy of her bathroom in which she appears applying her brand’s shampoo, called Very richwhile detailing its benefits and shares aspects of your hair routine. As he said, this product is made with Mexican aloe extract and was designed to clean the hair without resecting it, retaining its natural oils.
During the video, the singer shows closely and naturally how he offends her hair in the shower and applies her favorite products. “Honestly, I never thought I would invite you to my shower,” he confesses with a laugh while also presents the conditioner Softestwhich highlights its practical container and its ability to soften the hair immediately. In his warm and spontaneous style, Shakira not only speaks of the benefits of the product, but also gives advice on its use depending on the type of hair, showing sensitivity towards the different needs of his audience.
The publication quickly went viral, generating millions of reactions. Many followers praised the natural beauty of the artist, her authenticity and the decision to show themselves in such a daily moment. The comments were not long in coming, with phrases such as: “Not even in my craziest dreams I imagined a video like this” or “Now no one can tell me that I did not bathe with Shakira”, that they account for the mixture of surprise, humor and admiration that aroused the recording. Others highlighted their appearance without makeup and the way he managed to connect with his audience through such a simple gesture.
The launch of Is very It coincides with a particularly successful moment in Shakira’s career. Currently, he is touring the world with his tour Women no longer cry World Tourwhich continues to beat attendance records in different cities. In fact, on June 22 in Phoenix, Arizona, the singer excited the public by first interpreting in this tour of her iconic song If you leavean issue that did not include in its concerts since 2018. The interpretation of this classic, included in its album Where are the thieves?was enthusiastically received by attendees who did not expect to hear that song live.
If you leavelaunched in 1998, is one of the most powerful ballads of its repertoire and represents a determining stage in its consolidation as a global star. The reappearance of this song in its concerts has been held by its followers as a tribute to its musical roots and an era in which Shakira completely transformed Latin pop.
With Is veryShakira adds to the trend of celebrities who undertake in the personal care industry, but does so with a distinctive seal: authenticity. His close approach and the decision to show his routine without artifice gives him credibility that has been well received by his followers. The capillary line not only seeks to offer effective products, but also share a sensory experience, as the artist said: “I want them to have an experience of what I live in the shower, because everything starts there.”
The success of this launch is not only measured in figures or visualizations, but in the emotional connection that generated with its audience. Shakira, from his shower, again demonstrates that he can reinvent himself, surprise and stay in force, not only as an artist, but as a businesswoman. With this bet, it expands its influence beyond music and is consolidated as a multifaceted figure that continues to mark a trend in multiple scenarios.
