After years of transformation against the reflectors and radical changes of look that each stage of his career has marked, Shakira decided to transform his experience into a brand: is very Your new line of hair care products. The Colombian artist announced this project with an emotional video on her social networks, in which she reflects on how her hair has been part of her artistic and emotional identity.
The initiative, which was in development for two years, represents a personal and professional step for the Barranquillera. In interviews with media such as People in Spanish and Elle, Shakira confessed that, following the wear caused by dyes, plates and chemical treatments, He began to manufacture his own homemade formulas to protect his hair. What began as a need, ended up becoming a professional line backed by experts in capillary cosmetics.
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“This line began being only for me,” said the singer, who for four years secretly tested the products in her own hair, characterized by its wavy texture and prone to damage. Thanks to that direct experience, he managed to perfect formulas capable of attending the multiple layers of the hair.
It is debuting with eight products that combine scientific innovation and holistic approach. Developed under the trimodal method, a technique based on biogramology, these treatments simultaneously address the scalpthe bark and the cuticle of the hair, promising more complete results.
When will Shakira products go on sale?
The products will be available as of June 16 at Isima.com, and will reach physical stores in the United States through Ulty Beauty during the month of July. For now, it is unknown when they will be available in other markets such as Latin America or Europe.
With this launch, Shakira not only enters the competitive world of beauty, but also reaffirms its connection with millions of women who, Like her, they have learned to reconcile with their image through their own care.
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