Miami.- The hair of Shakira It has been a distinctive symbol throughout its trajectory. Daring curls that have accompanied her at all times, being part of her identity Artistic Now, the Colombian He debuts in the personal care industry, its own line for the hair care.
“After four years working in secret, I am very proud to finally share it with you. I was born of my own experiences and nurtured for years with the most outstanding scientific minds of the industry. It is about creating something better, empowering you,” says the message that the Barranquilla wrote on social networks next to a video of it presenting the products.
In an interview that the interpreter granted to Women’s Wear Daily, she confessed that for years she has witnessed how difficult the care of curly hair is, because not all stylists are familiar with the requirements she needs.
“I am one of those women who have been crying for hairdressing.
Products
Although for years he adapted to the products that the industry offered, the singer explained that achieving a line that responds to the needs of those who, like her, have curls.
“Instead of going to a pharmacy to mix products, I looked for a group of experts and scientists who knew how to do it, specialists with a lot of experience in the world of beauty and hair care,” he explained.
Developed in the field of biographical, it is very responding to the Trimodal Method hair care model, which seeks to provide its consumers with a healthy scalp, a strong cortex and a soft cuticle.
Shakira points out that the line enhances the Capillary diversity From the Latin community, so it has eight key products:
The delicious moisturizing shampoo, with Mexican aloe extract and biomimetic ceramids; Superbomba, a mask with a triple repair butter and peptides; the soft conditioner, with gluconabond and biomimetic ceramides; Reset, a clarifying shampoo that helps eliminate waste accumulation; Delight, a capillary repair oil; the iconic serum, which hydrates and softens the scalp; The curls perfeator Curls Don’t Lie, brings brightness and definition; and the All in, a conditioner without clarified that nourishes and reduces hair breakage after a single application.
The line will be available on the market on the Colombian website and in Ulive Beauty from July.
Shakira said that the brand is intended for people with curly and wavy hair who want to improve their hair care routine, so it offers quality.
“There are 30 years of career, and I want to make sure that I share something with women like me, it is a real solution to many real problems.”
