The skincare business He has given fruits for many celebrities, as personalities such as Hailey Bieber have demonstrated – who has just sold his Rhode brand per billion dollars – Selena Gomez (Rare Beauty) and Rihanna (Fenty Beauty).
The sector dedicated to Capillary care It has also been a great bet for some celebrities, such as Jennifer Aniston and Blake Lively. Now, we have a Latin American artist with international projection that offers solutions to pamper our community: Shakira.
The Colombian singer adds to the group of celebrities that, based on their own experience with their hair care routine, they have created and marketed a line of hair products. The line is called “is is, a name that refers to the suffix in female that is added to form superlatives and define that something is very very good.
Shakira launches new hair care line. Photo: Special. Instagram @isima
The hair of Shakira It has not gone unnoticed at any stage of its musical career, has looked from Azabache Black and deep red to different blond nuances. His image is associated with a long, abundant and curly hair; casual and free.
When announcing your New hair line: “Iseful,” he said: “My hair He has seen everything. After four years, working in this line, I am very proud to finally share with you, who was born from my own experiences and nurtured for years with the most outstanding scientific minds of the industry. ”Experience and knowledge.
The Shalira brand will be available in mid -June. Photo: Special. Instagram @isima
The New Shakira brand So far it presents the following products, in beautiful containers of different colors:
- Moisturizing (delicious) and clarifying (reset) shampoos.
- Softest moisturizing conditioner.
- Intensive Superbomba Mask.
- Ionic hair serum and delight repair oil.
- Conditioner without rinsing All in (all in one).
- Curls Don’t Lie, hairstyle, ideal for defining rebel curls.
The artist told People magazine that Is very It is a brand for women who, like her, have spent fighting with hair that has very complex needs.
“We Latinas have many demands with our hair, because for us the hair is everything. And we come from a community in which there is a lot of diversity, there are many different hair textures. Curly hair, such as mine, wavy hair, or also very processed, because we do many things,” he said referring to experimentation with treatments such as keratin and different tones of dyes.
On June 16, the products will be available at Isima.com. In July they can be obtained in Beauty Ultra stores; These stores are about to arrive in Mexico this year. On Instagram, they can have more information and updates: @isima.
Read also: Shakira wears the Mexican designer Vero Solis in her concerts
In February 2024, he celebrated the launch of his Cécred brand, with products such as shampoo, conditioner, capillary oil and a fermented rice treatment and rose protein, which hydrates, shines and minimizes hair breakage. The slogan of the firm is: “hair is sacred” and refer to the process of cleaning and conditioning hair as a ritual.
Actress Blake Lively launched her hair care line: Blake Brown Beauty, with vegan products, in August last year. Among its cosmetics we find: shampoo (nutritious and fortifying), mask, dry shampoo and mousse to comb. Blake revealed that he does not use conditioner, but a mask after the shampoo, so it does not include this product.
“Friends” actress was one of the pioneers with the Lolavie Foundation in 2021. Like Shakirahis hair has been a distinctive seal of his image in his career and has become the main ambassador of Lolavie. Your all in one Glossing Dagler is one of the brand’s favorites: it is unhappy, moisturizing and thermal protector; Combat the frizz and enhance the brightness of the hair. They use ingredients of natural origin.
As part of his Fenty Beauty brand, last year, Rihanna launched her line of Capillary care: Fenty Hair, with products designed to strengthen and repair all types of hair.
Rita Ora, motivated by hair loss episodes, launched the Typebea hair care brand, also last year. Their products are focused on strengthening hair, stimulating their growth and improving their density.
Photo: Special. Instagram @
- In Mexico, the famous driver Martha Debayle He launched his hair care line Martha Debayle Hair Tech in 2020, with a very varied product family that grows constantly; Includes shampoos, conditioners, treatments, combs for combing and masks, focused on meeting specific needs such as providing volume, restoring hair, caring for color and defining curls, among others.
Read also: What is it for applying coffee in the hair
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