Coinciding with the beginning of their tour ‘Women no longer cry’ through North America, Shakira surprised their followers with the launch of Iseful, their new line of hair care products.
The news came after a publication in which the artist reviewed, through images, how her hair has evolved in her more than 30 years of career.
“Looking back, I can see how much the way I chose to wear my hair defined the time I was and the way I felt,” he wrote on social networks.
In a published video, Shakira explained that one of the products he usually used before taking the stage, and that many fans noticed in their routines, is part of this new range.
In an interview with People in Spanish, the Barranquillera said that the idea was born as a solution to her hair damage caused by dyes, discolorations and aggressive treatments over the years.
Given the lack of options that would really fit their needs, he began experimenting with homemade recipes, until he decided to develop a complete line of products with the support of experts.
“He took me two years. It was my best kept secret,” he confessed.
The brand debuts with eight products that include shampoos, conditioners, masks and treatments formulated with its own method called ‘Trimodal System’.
In addition, Shakira expressed his disagreement with the way in which many brands reduce capillary textures to labels such as ‘lace’, ‘curly’ or ‘curly’. With this, seeks to break those limits and offer more inclusive options.
