Shakira, For decades, he has amazed With his iconic hair: defined curls, natural volume and an unmistakable brightness. However, few knew how he kept that look … until now. With the beginning of her tour of North America, the singer officially presented It is very your own hair product brand.
The announcement establishes a turn in your career: a new business that not only appeals to the world of beauty, but also its identity as a Latin artist. “Hair has always been an important part of who I am, both on stage as in my daily life”, He explained Shakira. “Looking back I realize How much influenced the way I chose to wear the hair In the stage I was living and how I felt, ”he wrote in the announcement of his new business.
Shakira’s new business: hair products
Shakira announced the launch of this month with a campaign that Female nostalgia, color and strength. “It was my best saved secret”, He wrote in his networks, referring to the more than two years he led to develop this line designed to care for, restore and enhance hair health.
The collection includes eight products: from clarifying and moisturizing shampoos, to serums, repair masks, oils and creams for curls. The project has a clear autobiographical component. During their three decades of career, Shakira subjected his hair to discolorationssmoothed, extreme dyes and frequent use of thermal tools. As he said, in several stages his hair ended up very damaged: “I cried in more than one beauty salon,” confessed. Therefore, the development of an effective and respectful formula with the Real textures was also a personal search.
The name Is very It refers to superlatives in Spanish and also to the empowerment message behind the brand. “Lindísima. Discardent, very strong. Beautiful. Powerful”read in one of the official campaign graphics, accompanied by images of women with different types of natural hair, Among them, the singer – and businesswoman – of course.
The new business of Shakira It seems to condense decades of changes, evidence and experiences. And, as herself states, it is also a form of expression: One way to tell who it is through your hair.
FA
