The tour of Shakira Women no longer cry He is helping the tourism sector to bill. This is determined by a report released last Thursday by Airbnb, a study that highlights The economic impact that the singer’s concerts have in the cities in which he acts. In reality, the “Shakira phenomenon” is not at all new, as Airbnb has already announced in February that international travelers searches to stay in Barranquilla increased more than 150%, while in Bogotá the increase was almost 20%.
On May 13, the singer’s tour in the United States will start and The platform has indicated that this will boost a wave of tourism led by women And that the interest generated by the singer’s concerts will have a significant economic impact at each stop for the hosts of Airbnb.
Musical events generated more than 100 million dollars in revenues for the hosts of the platform worldwide and, during the days of the performances, they saw how their profits increased by 38% compared to the previous year.
ShakiraMedia and Media/Getty Images
The daily expenditure of visitors is around 200 dollars in local restaurants, stores and attractions, and around 40% take place in the area in which they stay, so it encourages the development of the neighborhood’s economy in which they stay.
This type of behavior was already analyzed on the tour of Taylor Swift And now, with Shakira’s, similar patterns are repeated. The particularity is the important role that women have in the Colombian tour, because more than 60% of the reserves in key cities have made them. The interest in seeing the singer is responsible for an increase of more than 200% in accommodation searches in places such as Charlotte, Arlington and Detroit, one more test that the tour is being a success throughout the world.
