(05/27/25). The creative relationship of David Madrid and Milka strengthens himself with his third campaign in common, on this occasion, with the singer, acriz and model Katy Perry as the protagonist. Milka Mmmax and Katy Perry come together to offer fans the “eleven in a Lifeses Tour Experience”, a unique and exciting way of living their next concerts and entering the “Katy-Verso”.
The Milka Mmmax chocolate has the mission to maximize the moment bringing unforgettable experiences. In the world of music, there is no better way to do so than joining, for the first time, with the global pop icon Katy Perry for its very anticipated ‘Lifestimes Tour’ and taking it to the “mmmax”.
Katy Perry is one of the most followed worldwide artists, an icon of music, with an undeniable presence in pop culture with millions of fans around the world. Known for her bold and vibrant personality, she embodies the essence of Milka Mmmax. Together, Milka Mmmax and Katy Perry bring us the last mix of unforgettable moments.
“We are incredibly excited to associate Milka Mmmax with a world superstar such as Katy Perry for the European tour of her Lifetimes tour,” says Amy Tay, a senior global director of Mondelez. “This collaboration promises to offer unforgettable experiences of ‘Mmmax Your Moment’ to fans throughout Europe, combining the audacity of Milka Mmmax with the iconic energy of Katy Perry,” he adds.
This “One in a Lifesses Tour Experience” offers fans the opportunity to increase their connection with Katy Perry with an exciting promotion, knowing the artist of their dreams or getting incredible awards.
A lot of people will have the opportunity to obtain awards “that money cannot buy.” A unique experience that will stir your world. To participate, you just have to buy any Milka Mmmax product, scan the code that appears in the package and enter to have the opportunity to win incredible awards such as seeing Katy live, an exclusive experience behind the scenario where they can enter the world of Katy, discover their eccentricities.
In the campaign several agencies of the WPP Group, David Madrid, leading the project and home and UK in charge of production together with the Honor Society Films producer.
Lifesses Tour. Advertiser: Mondelez. Brand: Milka – eleven in a lifesses Tour Experience. Product: Milka Mmmax with Katy Perry. Global Senior Director: Amy Tay. Agency: WPP All-Stars (Ogilvy & David Madrid). Managing Director: David Madrid: María García Herranz. CCO: David Madrid: Saul Rocha / Global Cco & Partner David: Pancho Cassis. CSO: Global David: Sylvia Panico. Chief Client Ogilvy – Emea: Ben Messiaen. Associated creative director: David Madrid: Giulia Ferrazzi. Creative Director: David Madrid Groupo: David Krueger. Editor: Junior David Madrid: Hernan Irarrazaval. Art Director: Junior David Madrid: Maria Espada. Account Supervisor: David Madrid: Yulia Estalayo. Account Director: David Madrid: Adriana González, Marina Leite. Client Service Director Ogilvy: Melina Bolen. Global Strategy Partner Ogilvy: Hannah Wren. VML Live/WPP: Charlie Toller / Ca Touring Bradlee Brandbury: Emma Banks. Producer: Honor Society Films. Director / director: Melissa Bolton-Klinger. Executive producer: Megan Kelly. Post-production: Hogarth Spain / Manager: Martin Sandien. Editor: Alex Palma. Photography Director: Starr Whitesides. Katy Perry Management Direct Management Group: Steven Jensen, Bradford Cobb, Ngoc Hoang-Delvecchio, Michelle Carnero. Country: Spain. Category: Sweets, confitures and snacks.
