So are Oreo cookies in collaboration with Selena Gomez

• Collaborations between celebrities and food brands have consolidated as an effective emotional and viral marketing strategy.

• According to Influencer marketing hubthese types of alliances can increase brand recognition by 71%

• 56% of consumers are willing to pay more for products with emotional or cultural value, refers Nielseniq.

The cookies Airing They have drawn attention because they announced that they left Mexico, which is due to a change in their product and now, it seems Selena Gomez and Oreo have joined strength to surprise their fans with such an unexpected as exciting collaboration. According to the specialized Top Music Universe media, this special edition of cookies would be linked to the singer’s next musical launch, which has even generated more expectation among her followers.

The news began to circulate on social networks, where several users shared images of these curious cookies that, in addition to the traditional Oreo design, include unique details related to Selena Gomez. Among them, you can see the name of the artist recorded in the cookies, as well as personalized reasons that give this limited edition a special touch.

Although the brand has not yet made an official announcement, the products are already appearing in some points of sale, which has unleashed a wave of enthusiasm on platforms like X.

And it seems that this collaboration is mainly arriving in the Brazilian market

Pois Eu Tenho Um Oreo Da Selena Gomez pic.twitter.com/gkvekq6eto

– Steh ⸆⸉ Said Ily Back 🪩 (@Stehtomadoc) May 13, 2025

For many consumers, this collaboration represents a creative way to combine the world of music with that of snacks, and the result has been received with great enthusiasm.

Selena Gomez X Oreo pic.twitter.com/5twi7yxqmj

– Angel (@Fetishselangel) May 12, 2025

Without a doubt, this alliance between Oreo and Selena Gomez not only sweetens the fans palate, but also strengthens the emotional bond with the artist just at a key moment of her musical career.

In recent years, collaborations between food and celebrity brands have become a powerful emotional and viral marketing strategy. These alliances combine the symbolic value of the public figure with the daily consumption of accessible products, creating a cultural experience that goes beyond the product itself.

According to an influencer Marketing Hub report, collaborations between celebrities and brands increase brand recognition by 71% and can boost sales by up to 30%, especially when linked to limited launches or collection products. This formula works particularly well between young audiences, such as millennials and Z generation, who respond more positively to campaigns with known faces than traditional advertising.

In addition, a Nielseniq study indicates that 56% of consumers are willing to pay more for products that have an emotional or cultural connection, something that these collaborations achieve by appealing to nostalgia, fandom or exclusivity.

In the food sector, this trend has exploited in the form of limited editing products, custom packaging or thematic launches. Recent cases such as campaigns McDonald’s with artists like BTS They have shown that these strategies not only generate conversation on social networks, but also manage to run out in record time.

The McDonald’s BTS Meal Butter was Really Was Insane. pic.twitter.com/uhrdsafo24

– 💜⁷ ʙᴛ ʏᴇᴀʀ !! (@danilvesbts) April 18, 2025

These types of campaigns not only strengthen the positioning of the brand as innovative, but also attract new generations that seek “instagrameable” experiences and products with emotional value.

In a panorama where consumer’s attention is increasing (Fear of Missing Out) and translate collaborations in measurable sales.

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