Spanish music, a phenomenon that does not stop growing in the country

Spanish music is one of the main forces within the American music industry. This was shown by a recent report called Spanish music, an unstoppable phenomenon in the United States. The study also revealed how the increase in Spanish -speaking artists and The expansion of the Hispanic public are changing the music scene in the country.

The report, which is based on data analysis from streaming platforms such as YouTube, Apple Music and Spotify, as well as Billboard and Top40 musical rankings and consumption trends and trends registered between January 2020 and December 2024He indicated that Hispanic music in the United States has experienced a 30% growth during the last five years.

Lourdes Moreno, researcher, journalist and author of the study, spoke with VOICE About the conclusions of the study. He argued that Hispanic music has ceased to be a niche phenomenon to become one of the main forces within the American music industry.

“Latin music consumption has grown 30% in the United States in the last five years and an average of 7% of the songs of the main lists of the country are in Spanish. It looks more outstanding on YouTube and Billboard, “Moreno explained.

Hispanics, increasingly in more spaces

For Moreno, the focus of the Latin musical boom associated only with population growth would be reductionist. He indicated that Hispanic artists in the country have suffered many difficulties for acceptance in the mainstream due to racial and linguistic stigmatization.

“Now they suppose 20% of the population, But the most interesting thing is that they have greater purchasing and educational power and are occupying spaces that until now had not done, “he said.

Similarly, Moreno said that some findings show that this growth is linked to certain specific artists. The rise of Latin artists is also linked to the construction of an identity and a global concept of Latin pridetranscending nationalities and differences, and building an aspirational image in which the language is an essential element, which is shared between Latin and Anglo -Saxon artists, establishing a system of collaborations and featurings.

Karol G, Bad Bunny, Shakira and JLo are global artists

The study stressed that artists like Karol G, Bad Bunny, Shakira and Jlo They have become global icons. He also pointed out that the use of Spanish and Spanglish Not only brand style, but it reinforces cultural identity.

“Without giving up its origins, music in Spanish is adapting its rhythms to a dynamic musical market and the cultural and emotional demands of a more global audience, that is, beyond the Spanish -speaking, using technology and platforms“said the researcher.