Swarovski’s new spring-summer campaign, by Ariana Grande

In his third collaboration with Swarovski, Ariana Grande reinvents himself through radiant jewels that capture the light. Unlike the festive spirit of ‘Party of Dreams’ by 2024 and the classic Hollywood glamor present in its ‘Capsule’ collection launched at the beginning of the year, this new campaign photographed by Mert and Marcus, with a pop aesthetic inspired by the sixties, invites us to enter the ‘mathegic’ world, to explore how the style becomes a form of self -expression.

In this new campaign, tribute to nature, the vibrant energy of the Swarovski legacy is paid. Radiant pieces full of joy that overflow fantasy, color and a brightness that characterizes the brand. Do you dare to meet them?

Tradition, brightness and color

There are subcategories within the spring-summer campaign. First we have the collection ‘Millenia ‘ where each design is a radiant reinterpretation of Swarovski’s legacy. For this season, this emblematic line is enriched with purple tones and with gold finishes where Rivière silhouettes (linear and elegant design with a uniform succession) perfectly combined to show off again and again. Hangers, rings, chokers … a great selection that you can not miss.

Second, the collection ‘Idyllia ‘. “Sensual, poetic and chic” This is defined by the brand, where the light and color of each piece come alive with Ariana Grande that provides a romantic and multicolored vision. The pieces are composed of delicate motifs of flowers and animals with warm golden tones. Ready to look radiant?

Finally, the collection ‘Dulcis’. It combines a playful and colorful aesthetic with mixed and crystal materials, thus creating irresistible, fun, daring and sophisticated pieces at the same time. The resin exercises as the main source of inspiration based on the emblematic tones of the firm: green, pink, blue and yellow, thus giving rise to pieces such as: chokers, rings, slopes and bracelets.