Taylor Swift has announced the acquisition of the rights of its first six studio albums, an operation estimated at 360 million dollars. This purchase ends a long dispute that began in 2019, when businessman Scooter Braun acquired Big Machine Records, a seal that had swift’s masters, and subsequently sold them to Shamrock Capital. Now, Swift completely has its music, including original recordings, videos and unpublished material.
The artist expressed her emotion in a letter published on her website, describing the acquisition as “a dream come true.” He thanked his followers for constant support and stressed that this victory represents a significant step in their struggle for artists about their own work.
From the announcement, the reproductions of their original albums have increased significantly on platforms such as Spotify and Apple Music. It is estimated that in just two days, Swift generated about a million dollars in streaming revenue, directly benefiting by now being the owner of its masters.
In addition, his partner, the NFL Travis Kelce player, publicly celebrated the achievement during his “New Heights” podcast, expressing his admiration and pride on Swift. The gesture was accompanied by the reproduction of “I KNew You Were Trouble”, one of the artist’s emblematic songs.
