The return of the control of its musical catalog at the hands of Taylor Swift Not only has it been a historical moment for the record industry, but also a viral phenomenon Among his followers.
After announcing that she has recovered the rights of her first six albums, the American artist experienced A spectacular increase In the reproductions of their older albums in Spotify, with figures that even surprised analysts.
This achievement comes almost six years after their masters were sold Without its consenttriggering a long struggle that has finally paid off.
‘Speak Now’ leads growth with a 430% increase in ‘streams’
Last Friday, the day Taylor Swift announced that he bought the rights of his musical catalog, ‘Speak Now’ (2010) was the album that More benefited from the enthusiasm of his fans.
According to data obtained by The Hollywood Reporterdisc reproductions They shot in 430% worldwide compared to its daily average between April 1 and May 29.
This response reflects the emotional value that swifties deposit in this work, which marked a key transition in the artistic evolution of the singer.
Debut and ‘reputation’ album also shoot in listening
Two albums that have not yet been re -recorded by Swift, their homonymous album ‘Taylor Swift’ (2006) and ‘reputation’ (2017), also recorded strong increases in listenings: 220% and 175%, respectively.
The rest of the albums that make up its first record stage They also saw their numbers grow Notably. ‘Fearless’ (2008), which was the first to receive a new recording under the ‘Taylor’s version’ seal, rose 160% in reproductionswhile ‘Red’ (2012) grew by 150% and ‘1989’ (2014) a 110%.
These increases reflect The fidelity of your fans base and the renewed interest in all his musical career, especially following the changes in the property of his work.
The impact of the news and the support of their fans in ‘The Eras Tour’
In total, Taylor Swift saw a 40% increase in its global reproductions Only that Friday, reaching more than 82 million monthly listeners in Spotify, where it is currently the tenth most listened to the world.
The announcement of the recovery of its masters coincided with the closure of the ‘The Eras Tour’ cycle, a monumental tour that concluded in December 2024 and He raised more than 2 billion dollars.
Swift herself has recognized that the support received during this tour was decisive to reach this milestone in her career.
The story of this battle began in June 2019, when Scooter Braun, then manager of artists like Justin Bieber and Ariana Grandeacquired Big Machine Label Group, the seal that possessed the rights of the first six Swift albums.
From that moment, the singer publicly denounced that He was denied the opportunity to acquire them directly and that his music was sold without their authorization.
This situation led her to embark on an ambitious and successful re -registration projectlaunching new versions of ‘Fearless’, ‘Red’, ‘Speak Now’ and ‘1989’, all under the seal of (Taylor’s version), with the aim of recovering control of his work and preserve their artistic integrity.
Today, this determination has been rewarded not only with the return of its masters, but also with the resounding support of its global audience.
With information from EFE.
