For years, Taylor Swift quietly fought for something that many artists take for granted, which has been the total control of their music and today, after a long battle that lasted more than a decade, the singer has finally achieved the property of her master recordings, ensuring her artistic and financial legacy, but How much did this cost you?
Although the singer remained for a long time recording the original versions of her albums, the success of the originals remained, generating profits, but not for her.
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Why did Taylor Swift own her music?
In 2019, Taylor’s fans were surprised to discover that the original recordings of their first six albums had been sold by their former label, Big Machine, Scooter Braun, Justin Bieber’s exmanager.
For Taylor, it was a nightmare made, not only did not have the option to buy them, but the buyer was someone linked to painful episodes of his career.
The relationship between Braun and rapper Kanye West, with whom Swift has had several public clashes, generated a lot of controversy.
Swift publicly declared that this transaction represented its “worst possible scenario” and the subsequent sale of the rights to Shamrock Capital for an estimated figure in 300 million dollars only complicated the panorama.
Taylor Swift re -recorded his discography
Instead of surrendering, Swift launched a more intelligent strategy, which was to re -record each of its albums under the “Taylor’s version” label.
In this way, he not only regained control over his art, but also commercially displaced the original versions.
The new albums included songs “From the vault”unpublished material that attracted a new audience and reconquered the most faithful.
Between 2021 and 2023, Swift launched the versions returned from “Fearless”, “Red”, “Speak Now” and “1989”, all with great critical and commercial success.
Some songs were even included in series and movies, replacing the original versions.
How much did it cost Taylor Swift to recover his music?
Although many rumors talked about stratospheric figures, between 600 million and 1,000 million Of dollars, it is known that these estimates were exaggerated.
Even so, the agreement with Shamrock Capital to recover the masters, video clips, discs and unpublished songs was undoubtedly a millionaire.
In an emotional letter to his followers, Taylor shared the news, generating many reactions among his fans:
“All the music I have created … now it belongs to me.” He thanked Shamrock for his respect and transparency, and his fans for the support that made this victory possible.
Is there no reputation taylor’s version?
Two albums have not yet been re -recordedthey are his homonymous debut of 2006 and “reputation” of 2017.
The latter, according to the artist herself, has been an emotional challenge. “He is the only one who feels that it cannot be improved with a new version”, confessed.
The album was conceived in a moment of media and emotional chaos, and reproducing that intensity has been complex, so many of the swifties now They wonder whether or not the album is at stake, although it should be noted that she confirmed that her debut was recorded.
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