Taylor Swift is the first artist to achieve five albums with more than 9,000 million views


Taylor Swift became the first artist to reach more than 9,000 million views With five albums in Spotifyaccording to data published on April 15, 2025 by Base pophas specialized in the monitoring of musical metrics. The information was verified by Chartmastersindependent platform that analyzes the commercial and digital performance of recorded music worldwide.
Records cover only listening activity in Spotifythe streaming platform with the highest volume of active users globally. According to Chartmastersthe albums that overcome this threshold are LOVER (12,500 million), Midnights (10.6 billion), Folklore (9.8 billion), Reputation (9.4 billion) and 1989 (9,000 million). The count considers the reproductions accumulated from the release date of each album until April 2025.
This milestone adds to a series of brands achieved by the artist in recent years, both in terms of physical sales as in Digital platforms. The consolidation of its catalog within massive musical consumption habits confirms its position as a central figure in the current model of the entertainment industry.
According to the data collected by Chartmastersfive productions of Taylor Swift They exceeded the threshold of the 9,000 million views exclusively in Spotify. The figures are as follows:
- LOVER – 12.5 billion
- Midnights – 10.6 billion
- Folklore – 9.8 billion
- Reputation – 9.4 billion
- 1989 – 9,000 million
These data reflect so much listening to Simple promotional as the consumption of the rest of the album content, which suggests a sustained reproduction of the Complete discs by the public.

The platforms of streaming They generate income from the reproduction of musical content, with variable rates according to the country, the type of subscription and the distribution agreements. According to estimates Statista, Spotify pay between 0.003 and $ 0.005 per reproduction. A single album that exceeds 9,000 million streams could generate between 27 and 45 million dollars in Gross income.
However, the net income the artist receives depends on the contracts established with record, Musical editors and Platforms. Taylor Swift controls part of its catalog through versions re -registered under the seal Taylor’s versionregistered as independent works before the United States copyright.
According to the database of Chartmasters, Taylor Swift He is the first artist to get five of his albums They exceed individually 9,000 million views On a single platform. Although figures like Drake, Ed Sheeran and Bad Bunny They have a comparable global volume in terms of total reproductions, until April 2025 none has reached this brand with five albums.
He General accumulated Swift on digital platforms exceeds 70,000 million streams. This volume is consolidated through strategic releases and the use of Complete catalogwhich continues to register a high level of rotation years after its original publication dates.

According to him Global Music Report 2024 Posted by International Fonographic Industry Federation (IFPI)he streaming represents the 67% of global income of recorded music. This modality has surpassed in importance to physical sales Already the Digital downloadsredefining the success indicators in the sector.
The availability of complete catalogs on platforms such as Spotify has encouraged the consumption of Whole albums And not just simple. This has modified the logic of LANGE AND MUSICAL PROMOTIONas evidenced by the high levels of reproduction of albums of Taylor Swift.
The double album The tortured poets departmentpublished in March 2025, has registered a high level of consumption since its launch. According to Billboardproduction has remained 17 non -consecutive weeks In the first place in the ranking album sales In the United States. The list combines physical sales, Digital downloads and streaming views Under the model of equivalent album.
This commercial performance has reinforced the presence of the artist on the platforms, adding new listening to her previous catalog. The digital activity during and after the launch has also contributed to the increase in the figures of its other albums in Spotify.

The international tour The Eras Tourrecently completed, had a direct impact on the digital consumption of the repertoire of Swift. Bloomberg He informed that the tour generated more than 1,000 million dollars in gross saleslocated among the most profitable in contemporary history.
Each live presentation generated a rebound in the Album reproductions corresponding, particularly in countries and cities included in the Tour route. This phenomenon has been documented in industry analysts reports as Music Business Worldwide.
A study of Berkman Klein Center of the Harvard Universitypublished in 2023, identified the base of followers of Taylor Swift as one of the most organized and influential digital communities in the Entertainment economy. These dynamics allow a Constant content circulationwhich is reflected in streaming metrics, Trends in social networks and Physical purchase levels.
The analysis indicates that these groups not only consume music, but actively promote it, enhancing its impact on algorithmic reproduction lists and in platform visibility metrics such as Spotify.
From the closure of The Eras Tour And the launch of The tortured poets department, Swift He has not announced new projects or public appearances. Its presence in social networks has been limited and has not been reported on new concert dates.
Despite its current low media profile, the reproduction figures of its catalog remain increasing. Statistics disseminated by Base pop and Chartmasters They reflect a Continuous consumption which does not depend on active promotional campaigns.