Taylor Swift Music | Taylor Swift’s albums double their listens to Spotify after recovering their catalog
“My mind is like a slide presentation, a sequence of flashes of all the times I have dreamed awake, that I have wanted and sighed for having the opportunity to give you this news,” Taylor Swift The announcement that, finally, all the music he had made belonged to him.
A news widely anticipated by her fans, who knew that the singer had been fighting for 2019 since 2019 Recover the rights of its first six albums. These had been sold to producer Scooter Braun, which is why Swift initiated a long process of re -regulating those albums that, for years, gave virtually lost.
The celebration was evidentand thus has been reflected with a notable peak in the listening of its discs on Spotify during the days after the ad. According to data to which ‘The Howllywood Reporter’ has had access, only the album ‘Speak Now‘(2010) already had a Increase in 430% streams worldwide with respect to the average number of daily reproductions that registered between April 1 and May 29.
In the case of his debut album, which bears his name, and ‘Reputation‘(2017), the only two albums that have not recorded again, you listen to them 220% and 175% increased, respectively. For their part, the ‘streams’ of ‘Fearless’ (2008) grew 160%, those of ‘Red’ (2012) 150%and those of ‘1989’ (2014) by 110%.
The reproductions of the singer, which has 82 million monthly listeners on the platform (it is the tenth most listened to the world), generally increased by 40% only on Friday, the day of the announcement.
Regrabation process
Before recovering rights, Swift re -recorded four of his albumsmaintaining the original titles but adding the coletilla (Taylor’s version), as a way of differentiating its new versions. These albums were a great success, the most listened to lists headed and served as the basis for their eras tour. “If you see something with ‘Taylor’s version’ in parentheses, it means it is mine. And that’s fine, “said the singer in various television interviews.
In the absence of launching the new versions of Taylor Swift and Reputation, the artist, who is already 35 years old, said He could recover his music thanks to the support received during The Eras Tourwhich ended in December 2024 and raised more than 2,000 million dollars Only for ticket sale. Even so, it has not spoken about when it will launch the re -records of the remaining two albums, or if you are not going to do it now that you already have all the rights.
Swift’s efforts to recover his music began in June 2019, when Scooter Braun -then representative of artists such as Justin Bieber and Ariana Grande- acquired Big Machine Label Groupthe record label that had the masters of the first six albums of the singer.
Since then, Swift publicly denounced that he had been denied the opportunity to buy them directly and that his catalog was sold without his consent. This situation led her to undertake her ambitious refrabation project to recover the control over your workunder the badge Taylor’s version.
