The story begins in 2019, when Scooter Braun acquired Big Machine Label Groupthe record house of Taylor Swiftfor more than 300 million dollars. This purchase included the masters of its first six albums: Taylor Swift, Fearless, Speak Now, Grid, 1989 and Reputation. A decision that, according to the singer’s statements at that time, left her without control over her own work.
Swift’s response was overwhelming and bold: to re -record his albums, creating the acclaimed “Taylor’s version.” This strategy was not only a commercial success, revitalizing his career, but also opened a crucial debate about the copyright in the music industry. This expensive but successful strategy placed it in a position of power.
Now, six years later, Shamrock capitalwho bought the masters from Braun in 2020, is considering selling them. And the surprising thing is that, according to sources close to the process, the own Scooter Braun He would be promoting negotiation so that Swift recovers his original recordings. “It is interesting that Scooter, who was in the center of the controversy, is now motivating this agreement,” Indicates a source.
The negotiations point to an agreement that could range between 600 million and one billion dollars. Of concrete, Taylor Swift Not only would it consolidate its position in the industry, but also experience an exponential increase in its gridance profits. As highlighted Clayton Durantof CAD Management: “If you manage to recover your original masters and join them to the re -recorded versions, Taylor would exponentially increase their benefits.”
This possible turn in history comes at a particularly relevant moment. Recently a new extended version of “Look What You Made Me Do” was launched within the series Reputation (Taylor’s version)song that originally reflected the controversy.
Beyond the economic value, the recovery of the masters would represent a symbolic triumph for the artist, closing a complex chapter and marking a precedent in the struggle for the rights of artists.
