Drafting: Things / Photo: Instagram Taylor Swift
After a long legal, emotional and creative battle, Taylor Swift has managed to recover what was always his: his music. Through a message posted on its official website and its social networks, the singer announced that all the albums he had to record as Taylor’s version They are now completely their property. It is a historical victory not only for her, but for a whole generation of artists seeking autonomy in this industry.
Why did Taylor have to re -record his music?
It all started in 2019, when Scooter Braun, musical entrepreneur and representative of artists such as Justin Bieber and Ariana Grande, acquired Big Machine Records, the record label that launched Taylor Swift to fame. With that purchase, Braun also obtained the rights of the first six Taylor albums, which meant that the artist no longer had control over the commercial use of her own work.
The transaction was made without its consent, but instead of surrendering, it made a decision that would change its career (and possibly the industry): re -record its discs from scratch, this time with total control over its production, distribution and rights. Each of them enthusiastically received for their fans and has overcome the streaming and sales of the original versions. These, in addition, have included unpublished songs “From The Vault” giving additional value to these already known pieces.
In the letter published on its website, Taylor expresses what this victory means for her: “Everything I always wanted was to be able to work enough to buy my music and be the owner of my art. Thank you for helping me recover what is mine.” Swift also thanks Shamrock Capital, the firm with which it was finally able to negotiate the purchase of its recordings re -recorded, without conditions and with total creative autonomy.
