The fan phenomenon drives the ‘Minecraft’ movie to success and unleashes chaos in movie theaters | Culture
It has been a long time since Minecraftlaunched in 2009, one of the most successful video games in history – today has approximately 200 million monthly users – became an established intellectual property that still attracts hundreds of thousands of children and adolescents, and awakens nostalgia among young adults who grew up with him. It is an open world game formed by blocks, which allows users to create their universes, fight monsters and explore hundreds of corners. That has been the basis for creating A Minecraft moviethe adaptation to a fantastic comedy starring Jack Black and Jason Momoa, which premiered last Friday and has devastated the box office, both in Spain and in the rest of the world.
A week has been enough to become a resounding success on the medium planet. It is the film with the best world premiere so far this year, in addition to the film about video games with the best first weekend in history (about 300 million euros collected). It is also number one in Spain – very far from any other – raising more than 5 million euros and with an average per room of 5,980 euros.
But at the same time that it beats records at the box office, the film has become a viral phenomenon on social networks. Internet has been filled with videos in which during the projections there are applause, cheers and launches of corn popcorn through the air, while the youth audience celebrates references to the characters, memes and the tradition of the original product. Chaos unleashes, particularly, in a scene in the film in which Jason Momoa’s character faces a ring with a chicken while Jack Black’s character shouts: “It’s a death fight, boy!” Then, a box descends from the roof and drops a kind of zombie on the loin of the chicken while Black shouts: “Chickn Jockey! ”, A visual reference to the video game.
Those who are familiar with the game know that Chickn Jockeythose creatures to the back of a chicken are rare to find. According to the game’s wiki Minecraft: “Each baby zombie or zombified baby has a probability of 5% that a chicken is generated. There is an additional 5% possibility that any chicken existing within a 10 x 6 x 10 box focused on the location of the location of Spawn From zombies, a chickn jockey is generated. In a chickens -free environment, this gives zombie a 0.25% opportunity to become one. ”Translation: very unusual. That is why it usually causes a very large ecstasy among the players who find it while retransmitting their adventures on the Internet. Essence, the children of the cinema see themselves watching the film similar to how they would see a transmission of another person playing and shouting in real time.
The reactions to the sequence have become a trend in Tiktok, mainly in the United Kingdom, and have become so annoying for some people from the public who, in some cinemas, has had to intervene the police. Other rooms from the United Kingdom, such as cineworld in Oxfordshire, have had to warn their viewers who do not alter public order or will be expelled from the room without reimbursement. “No type of antisocial behavior will be tolerated, especially anything that can bother other attendees, such as screams, applause and squeaky. Anyone who acts in this way will be expelled from the function and will not be entitled to reimbursement,” says the announcement of cinema, according to BBC News information.
Although in Spain euphoria has not reached so much, the phenomenon fan He has rescued the Spanish box office and there is no other proposal that approaches him. Behind it Snow Whitewhich in its third week falls 50% and has a collection of 488,000 euros. “The ingenious campaign of marketing Directed by Dana Nussbaum, Christian Davin, John Stanford and her teams, along with a world -based strategic plan set by Jeff Goldstein and her team, have given rise to a spectacular result, ”Mike De Luca and Pam Abdy de Warner Bros said in a statement, to celebrate the success of the film in the country.
