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The Fendi bag that carries (open) Rania de Jordan, Kim Kardashian and Rihanna, and deserves the timeless icon title

Rania de Jordan, Rihanna, Meghan Markle either Kim Kardashian They have at least one thing in common: the Fendi Peekaboo Bag. The only one to wear carefreely open. Silvia Venturini Fendi (Rome, 1960) presented it to the catwalk in 2009. More than a it bagPeekaboo is a timeless icon, a very manido term in the fashion industry that very few accessories manage to achieve genuinely: 16 years, dozens of reinterpretations and a legion of unconditional, is the case.

A model poses with a Peekaboo Soft Degras crocon bag in the Backstage of the Spring Summer 2025 parade of Fendi.

A model poses with a Peekaboo Soft Degrade croconus bag in the Backstage of the Spring Summer 2025 parade of Fendi.Dr.

In 2024 a new version arrived, the Peekaboo Soft. Venturini Fendi proposed that the complement in question be even more essential. To get it, he softened his lines, made him lighter and made him a second skin to wear him hanging his shoulder … or hug him. The designer and soul of the Italian house selects the peel skin of the highest quality for its preparation, which otherwise maintains all the characteristics that embedded the podium of the cult objects: its trapezoidal form, its upper handle inspired by the bags of the mid -twentieth century and its closure with a simple turn that honors the children’s game, the cucú, which gives it its name, that gives it its name, that gives it name, and that it gives its name. For this reason it is widen as much as its exterior. In 2025, in the centenary of the Roman firm, the Peekaboo Soft Small arrives at the stores; And the original continues to surprise with new and daring colors, such as green Matchaand in exotic skins with degraded effect.

Silvia Venturini Fendi grew surrounded by retales and sketches. His mother, who led the firm with his four sisters, was never at home. As a child he used to accompany his father to pick her up to the office, where he ran into journalists, models or friends like Federico Fellini. Creativity could be felt. She started wrapping gifts in Christmas stores, and was advancing until she held the position of creative director of male fashion, child and accessories, hand in hand with Karl Lagerfeld. After his death, he assumed the global creative direction. With her, Fendi’s legacy and future are insured. The Peekaboo Soft, designed to last another 100 years, confirms it.

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